"The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members". Further illustrate focused (or market niche) strategies with one company you believe is employing a market niche strategy. What are some of the pros and cons of targeting a market n
How would I start researching online versus printed media? I need to compare and contrast how a company markets online and in the print media to its target audience. Include copies of print advertising (you can scan them in ) and screen grabs (basically copy and paste the Web pages).
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's
In marketing, what could happen without risk assessment research?
Most of us would agree that Nabisco's Snackwell's cookies downfall can be attributed to not enough initial target market research. Target market research could have determined if Snackwell's cookies filled a real gap, would be a popular trend, and whether the marketing campaign would work. Doing only one or two does not work in
Please help answer the following questions about marketing strategy. Provide at least 300 words in the solution. What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that
How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
Please help with the following problem. Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true? Answer a. Combiners treat each submarket as a separate target market. b. Segmenters try to develop a marketing
1. New products fail at a very high rate, often greater than 75%. Demonstrate a graduate-level response that communicates your indepth rationale that accounts for why so many products fail upon their introduction. Based on this, to what should marketers be sensitive when introducing a product that is new to the market? 2.
You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavo
Imagine you are the head of a market research department. What methodologies might you choose to measure the effectiveness of your latest marketing strategy for fancy ketchup? Provide reasons for your choice.
1. In your opinion, what are the different segments of the automobile market? Discuss the type of people who buy minivans, pickup trucks, sports cars, SUVs, compact cars, and luxury cars. Are there any benefits for the auto companies to segment the market? Give reasons for your answer. Is it possible for a company to attract the
Choose a real-life company and identify five marketing strategy questions the company should ask. How might the answers to these questions help the company focus its marketing efforts? 248 words about Motion's Blackberry
You have just been hired as the new VP of Internet Marketing by http://www.luggage.com. Write an Internet Marketing proposal for the company. Your goal is to provide ideas for how luggage.com can increase traffic to the web site. 1,585 words
Last week, during a meeting with your marketing team, a senior-level manager revealed that the company is considering a partnership with a personal trainer who has done some training videos on DVD. He asks the marketing team to research all aspects of the project. Choose a name for the set of exercise videos and the brand and
Kudler Fine Foods needs to evaluate new alternatives and strategies in order for the company to grow. Identify one alternative and recommend a single strategy that Kudler Fine Foods might implement. The alternative and strategy must go into detail and explain why Kudler Fine Foods needs it. 523 words plus references
I need help in developing an environmental analysis and target market for a cleaning company. I am trying to focus on it from a social, economic, technological, competitive, and regulatory standpoint as well as to whom I will be selling. I am supposed to describe my target market demographically, geographically, psychographica
Please discuss how marketing strategy fits within the larger framework of business strategy. Use Proctor and Gamble as an example of a company that successfully integrates marketing strategy into its overall business strategy, mission and vision. 777 words, 4 references
1. How important is it that managers match organizational structure and culture to the strategy pursued? Should a cost and benefits analysis be completed in order to evaluate entrance into a new market? 2. What core competences give an organization competitive advantage? What are examples of an organization's functional-lev
In this portion of the project please develop a marketing strategy for a service business which will be (hypothetically) managed. That is to say, you are to assume that you will be free to start a one-person business and are to examine yourself, develop a service business concept (for profit or not - the choice is yours) which
Describe the two-step market segmentation process. Why do early market segmentation efforts often fail? Discuss strategies you can use to increase your chances of successful market segmentation.
Why is developing transnational knowledge important? What is a global mindset? Transnational knowledge is definitely a very important subject in today's world. All major sectors today have expanded worldwide and have global competitors. This is because, "most transnational companies, the dawning of the new millennium offered
Product: Hartz Flea Collars * Pitch an idea to the product's manufacturer to position it as Green. Sell the concept as if you are the marketing executive for the Green company looking to win the account. * Identify your competition, and discuss how your new and improved product is poised to compete. about 300 wor
XYZ, Inc.'s executive management team has decided to market the organization's top-selling product to Malaysia. You are the marketing manager for XYZ, Inc. Analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following: o
I need help with these two questions: 1. Descriptive statistics and research is often used in the marketing and sales business functions. What other areas might it be found in? Relate to your own experiences where possible. 2. You are the manager of a customer service department and call center. Customers are continuous
Mental Process Paper Write a paper in which you compare and contrast the four styles of creative intelligence and their influence on organizational decision making. Discuss how the five forces influence mental models and mindsets. Include examples of how mental models and mindsets might limit the decision-making proce
Discussion One Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for premixed infant formula among migrant farm workers in the southeastern United States. You have been assigned to develop a suitable questionnaire and method of administration to collect
Using your own company (Hotel) as an example, define the functions of marketing in your own words as it plays inside your company and explain how these functions can be shared within your company's organization. Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers
What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior currently being affected?
What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?