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Marketing Strategy

Purpose, Benefit and Strategy of Integrated Marketing Campaign

Purpose and Value of Integrated Marketing Write a paper in which you describe the purpose and value of integrated marketing. In the paper determine how you think the company could use an integrated marketing campaign for any products they sell. Address the following in your paper: How might the company benefit from havin

Niche for Craft Beer Market

My team and I are having a lot of trouble with this. We are targeting the educated males (ages 25 - 34) in Philadelphia with household incomes of $80,000 or more. We have the demographics, etc. Our product is craft beer with ales in various flavors, fruity malts, and several lagers. Some of the beers are low-carb. The ingredient

Marketing plans: background information, characteristics

See template file attached. Marketing Plans are tools used by managers to guide the process of marketing. They contain strategies, and consider many environment aspects that work together to affect the success of the product or service being marketed. Marketers must learn to do solid research in support of projects. This p

Marketing strategy for a women's clothing store

I need help in preparing a marketing strategy for a pretend women's clothing store I plan to open in Poinciana, FL. In 3-5 pages, I have to address the following areas: - Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business. - Include the necessary mar

Marketing: Describe approaches to entering international markets.

I really need help with this power point presentation. Please provide ideas for content to be used for the presentation. Describe approaches to entering international markets. THE SUBJECT will be concerning a laptop computer You can choose any one of these countries below to talk about You must to select one of the fo

Market Research using probabilty vs nonprobability sampling

Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling? Describe a specific marketing research situation when nonprobability sampling would be appropriate, despite this disadvantage. What changes to the research problem wo

Internet or Television Advertising is More Effective

Find a product or service that advertises in both of these mediums: Internet ads and television commercials. Share an effective Internet ad with the class by providing a link to a Web site. What method of advertising do you think is most effective and why? Use supporting research data if possible and cite sources. What

Transnational and Localization Strategies

When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed?

Conducting marketing research

1-Which is preferable and why: a company that conducts its own marketing research or one that hires an outside company to conduct research for it. 2- What are some of the differences between business and consumer markets? Why do some customers prefer more of a transactional relationship with business marketers?

Organization's Publics and Target Market

What are some differences between an organization's publics and its target market(s)? Why is it critical to define your organization's internal and external publics? Why is it important to keep internal publics informed? How does corporate culture affect an organization's internal communications? Please add references.

Market Research Data Analysis

1. When would you use inferential data analysis? Which of the five types of statistical analysis is the most helpful for market researchers? Which type of statistical analysis would most benefit the company you work for? 2. How would you explain the difference between frequency distribution and standard deviation to your man

Retailing Assignment

1) While at dinner in the dorm last night, a student who lives down the hall and is not a retailing major, told you that ?middlemen are economic parasites who intercept goods flowing from the manufacturer to final consumer to get a markup without adding any value. How would you respond? 2) As a manager for an on-line music

Marketing research

1.Choose any business. 2.Who were the customers? What was the target market? What did the customers want? How did the company segment the market for certain products? 3.Who were the competitors? How did competitors' actions affect business? 4.4 P's. What products or services did business offer customers? At what prices

Marketing research facets

I have been on many marketing research teams but there is one area of research Ihave not done a lot of and would like some perspective on to understand it; Data Mining What are its Pros/Cons? Is this method geared to produce quantitative or qualitative results? What options does this research method offer to re

Marketing research practices

You and your sales colleagues at Cavalier Products have a lot of sales experience, including dealing with the different behavioral styles of customers. ? Define the four different behavioral styles and provide examples of each. ? What are some effective strategies to communicate with each behavioral style?

Strategic and Business Plan for Walmart

Review and analyze the vision and mission statement. Is the company following the stated vision and mission? Complete an external assessment, utilizing Porter's model for a competitive analysis Evaluate the organization's Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development

Starbucks: $23B in three years

Starbucks? Chairman, Howard Schultz, has poised the company to take it the next level: $23B in annual sales. To do this, he must triple annual sales in 5 years. Case Please write a 500 word response answering this question: Can CEO Howard Schultz lead Starbucks to reach $23 B in three years? If yes, what strategies doe

The Importance of Marketing Research at Phillips Lighting

Select an organization in which you are familiar. Prepare a paper in which you describe the importance of marketing research to your selected organization's management team. In your paper address the following: a. Define market research. b. If your selected organization uses marketing research, identify the different types

Nature View Farm

Develop a response to the following questions about Nature View Farm: 1-How has Nature View succeeded in the natural foods channel? 2-What are the two primary types of growth strategies under consideration by Nature View? 3-What are the strategic advantages and risks of each option? 4-What channel management and conflic

Marketing research approach to develop the marketing strategy

Need help coming up with the marketing research approach to develop the marketing strategy. The specific areas to cover for this is the consumer analysis, 1) demographics 2) Psychographics 3) Behaviors (e.g. purchase behaviors), 4) Geographical considerations. And then the Industrial analysis, 1) competitor analysis. Looki

Sample Research Questionnaire/Quiz

Research may be used as a diagnostic tool to provide information about what is happening in the environment. Researchers who have strong opinions about the subject of a study are likely to do a better job of conducting the research. When a decision must be made about a specific real-life problem, we would conduct ____ re

What is the situation?

Based on the Huffman Trucking scenario, answer the following questions: What is the situation? What challenges exist? What opportunities exist? Is there a problem? What is the problem? Is it worth solving? What does the ideal end-state look like? What are the goals that define it?

Benefit of psychographic information; consumer motivation

1. Describe where you fit into marketing demographics and how companies should be marketing to you and or your company. What motivates you to buy a product? What gets your attention? Please be thought-provoking and relate your own personal experiences. Please try to provide real-world work-place examples. 2. In what ways