1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.
MARKETING CONFERENCE You are invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a NEW product or service you wish to launch. It is acceptable to create a small service-oriented business that is unique to your service ar
What are the advantages of "similar segments, similar positioning" in a product such as digital cameras? In cell phones? In leisure clothing? In athletic shoes? Any disadvantages?
Name 1 target market you believe your selected company should focus on with its promotional efforts. Discuss the following with your colleagues: What primary message would you highlight for your specific target market, and why? Name 2 communication platforms you would suggest, and why. For example, would search engines be
Please review the "Communispace" (Harvard Business School case, no. 9-510-018) and address the following. What is the problem? State the purpose of the report and specify the problems to be addressed in your analysis. Recommend a course of action and show data that support your problem identification and your recommended cou
As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. AIU hosts a marketing publication, "The Marketing Scene," which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns
Organizations or major corporations within the fast-food industry are primarily one of the most competitive organizations. For example, McDonalds, Jack in the Box, Wendy's and/or Burger King have one thing in common and that is to "persuade consumers that their methodology of preparing and packaging products is better than the
Describe market segmentation of online consumers.
Hi. I just need to be pointed in the right direction with links to find information about the three largest minority markets in the U.S. (hispanics, African Americans, and Asians)....Basically, the info below. Where would I find this information? I've been having to dig and dig and it's taking me forever. i) Total numbers in
Need help finding information for the questions below. The Company is Verizon Communications. Questions: 1. Who/which department(s) conducts marketing research in the organization? 2. How is marketing research structured in the organization? 3. What percentage of marketing research is conducted in-house vs. external?
Marketing Research involves a number of techniques. Qualitative and quantitative-based marketing research is among them. Pick a retail product and use this forum to describe how one might design a qualitative and a quantitative effort in support of the marketing of that product or service. Compare and contrast the qualitative an
Identifying the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan for the Mystical Mop. IHere is a little bit about the product: S. C. Johnson Mystical Mop targets parents, cleaning fanatics, homeowners, and cleaning service companies. The new product that S.C. J
A key component of a company's promotional efforts is their public relations strategy. This can consist of communication through press releases and the generation of news, or through tactics such as sponsorship of public events. In this question, please review the various public relations tools that marketers can use and comment
Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. Please give me a paragraph to get me started.
Is gathering information on a target market's consumer decision making essential to formulation of the marketing strategy?
What are the possible methods of measuring cultural impact on consumer behavior? What is the impact of culture on market strategy and segmentation? What is the impact of religion on consumer behavior in today's market?
The Marketing Mix: Pricing Strategies Questions/Tasks What pricing and marketing (target market, product, place, and promotion) strategies should the airlines follow? Defend your positions on why you selected the strategies you have chosen. The Situation Airline trips are chosen by flyers based on price.
A clock and watch manufacturer realizes that he is operating in the market for machines that measures time. How should this market be segmented ?Identify the key segmentation variables that are relevant for this market .
Summarize the five basic steps in the marketing research process. Select the one you think is the easiest of the steps to accomplish and the one you consider the most difficult. Why?
1 What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their ta
What is marketing research? How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
Select a 1) real, emerging, or imaginary; 2) product or service; 3) for profit or non-profit. The product may be anywhere in the life cycle from innovation to maturity. For this product please provide the following: - Outline: New Product Marketing Plan - Organizational mission statement - Identify which type of busin
Research prices available to you for car insurance. Discuss (using marketing terminology) your opinion of what the strategy is behind your pricing example.
Please help with the following problems. (A) Discuss the process you would utilize to develop a marketing plan for Peapod. (B) Discuss how Peapod utilizes its data warehouse to customize its product and its promotion.
Use Netflix as the organization with Eco Friendly Disks (EFD) as the product, which will serve as the basis for a Marketing Plan. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strateg
Analyze the roles of market research and marketing intelligence. Is there a clear distinction in aims and methodologies, or are they part of a continuum? We should look for examples from real companies - please pay attention to the text originality. Thank you.
The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service. New Products In an effort to continue to promote health and fitness in every home around the world, the Nike Corporation has plans to create a new line of home fitness equipment with the quality that
What is the desired outcome when business revenue sharing is used as a marketing strategy? Is revenue sharing a viable solution for the challenges facing entrepreneur? What other alternatives are available to this entrepreneur?
Do you think the Nichepreneur strategy might work for your future career plans? Explain why.
1. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate