Global marketing strategy
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What are the advantages of "similar segments, similar positioning" in a product such as digital cameras? In cell phones? In leisure clothing? In athletic shoes? Any disadvantages?
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This solution helps with a problem regarding global marketing strategy.
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The global customers tend to buy from brand name products, so for the brand name items, the marketing people did not have to strive to get the customers' attentions since they already know what are they are getting.
for example:
digital camera=canon, sony
cell phones= i-phone, blackberry
leisure clothing= Armani Exchange, ...
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