Explore BrainMass

Marketing Strategy

Defining Marketing with Examples

Write a response attempting to define marketing; include your personal definition of marketing and definitions from two different sources. Based on these definitions explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

Customer Retention Marketing Research Plan

A large international rental car company decides to develop a customer retention program. The goal of this program is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan that will help the company design the retention program. Specifically i

Strategic Marketing Plan: Marketing Stories

Read a few stories at and devise your own. Stories are 250-350 words in length and can be written in 1st or 3rd person. This is your chance to shine. The stories need to have a marketing focus, but the topics are broad and can reflect your own taste.

New Products and Services: Marketing

Create a new product or service for Starbucks, will be the basis for marketing Plan. The new product: is a coffee with chocolate chips Include the following: - Name of product-market - Analysis of other aspects of external market environment - Company analysis - Marketing information requirements

What factors have the greatest influence on marketing research?

1. How does the company you work for define marketing research? What purpose does marketing research play in your organization? 2. Thinking back to your response for WK1 DQ1, which of the following factors: cost, culture, time, or geography, has the greatest influence on marketing research in the organization you work for?

Critique Strategies and recommendations

Critique the strategies of this discussion below. 1.Do they make sense? 2.Would you do something differently? 3.Why or why not? Each post should be one paragraph in length and must be substantive in nature. Do not simply state whether the strategy fits or not, specify why and be detailed in your explanation. This demon

Place And Promotional Strategy For A Budget Plan

Projected budget plan for McDonald Develop and identify possible expenditures and create a budget plan for marketing McDonald's new healthy foods and beverages. ***** Budget total should not exceed 3,000,000.00 unless the projected profit exceeds the amount. In 300 words describe in detail the appropriate place and pro

Threaded Discussion #3

Discuss the process of conducting marketing research. Think about new product ideas for the working adult student population and discuss potential survey questions you think would be sufficient to gather evidence and data to gauge interest in your product(s).

Marketing discussion

I need help with these discussion questions. 1.Imagine you've been recently hired by a company that has no marketing plan. One day you see the CEO in the hallway and say, "Boss, we need to institute a sound market planning process." She looks at you like you're from Mars and replies, "I don't know why! How can planning help u

Target Market Strategy Presentation

Select a new product or service that you would like to introduce to the marketplace. Create a 7 slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points: - Consumer demographics - Consumer psychogra

Discussion Questions.

1. The text indicates that share leaders have to work harder than share followers to protect share. Do you really think Coke and Pepsi have to work harder than Ale 8? Shouldn't there be a perceived momentum held by market leaders in which consumers prefer to do business with "the big guys?" Does Goodyear really need to work hard

Kudler Marketing Strategies

Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use the Virtual Organization link in the Course Materials to access additional company information on Kudler Fi

Marketing Nissan Webpages

1. If you log onto the Nissan webpage you'll find photos of the vehicles it manufactures including the Sentra, Altima, Maxima, Pathfinder, and Murano. These vehicles have varying price points and appeal to a variety of market segments. Do you think Nissan has segmented the market as part of an offensive strategy to grow sales?

Great Foods! Marketing Plan

You have asked several of your fellow managers at Great Foods! Inc. for their professional advice. Please use the following outline to complete your marketing plan: title page executive summary introduction mission statement country market selection competitive environment target market product strategy

Marketing questions related to article

Based on this article below, pick a company. Where does the company fit on the market turbulence/market complexity grid? What type of marketing strategy does your company presently use? Could your company adapt a hybrid strategy? Why or why not? URL:

Developing Marketing Strategy

Need help in preparing a 800 word report explaining what you consider to be a consensus of the other managers feedback in a detailed and succinct memorandum. The scenario is that our company markets a 15-inch LCD monitor that after several years of growth, profits are approaching the breakeven point. On the other hand, sales

Explain how factors will or can impact a marketing strategy

Rubbermaid sells primarily to mass retailers and home and office supply stores. Demand, changes in the economy and the ability to provide reliable and fast delivery will be the factors that will influence their purchasing decisions. As consumer's demand for the product increases, so will the retailer's demand. Interest rates

Marketing Promotional Strategy for Caballero's product: memo to Lisha

Please see attached files. Unit 6 Scenario (The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.) Lisha has approached you with one final marketing assignment. You now need to decide how to promote Caballero's product and communicate its benefits to your targe

Pricing Strategy - Marketing project for Caballero Coffee

Unit 5 Scenario (The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.) Now that decisions about the target market, the product, and the distribution channels have been made, Lisha is hard at work developing a pricing strategy. She has asked for your help in reviewi

Blockbuster Entertainment Corporation

Blockbuster Entertainment Corporation - great insight into the organization, its products, and marketing strategy. (1) From the case study and the Blockbuster Entertainment corporate website, what do you believe is the strategic plan for the company? (2) What marketing research strategies do they employ? (3) How does t

The Jenny Craig Corporation Strategic Plan

A detailed strategic plan on the Jenny Craig Corporation that includes the following: Executive Summary Company Background Vision Statement Mission Statement Values Statement Environmental Analysis Internal Environment External Environment Long Term Objectives Strategic Analysis and Choice Plan Goals and Implemen

Discussion Topic-Would you like a cup of coffee?

Please answer the questions listed below in detail. 1. What would you recommend to coffee producers to win the college market back to coffee? Please be specific. 2. Would you develop different strategies for regular versus decaffeinated coffee? Why or why not? Which would you emphasize for college students today, or would

Marketing strategies and the Ansoff matrix

Question: Why learning about marketing strategies and the Ansoff matrix can be important to the IT manager? Resources: Marketing strategy is what you will do to accomplish marketing goals and objectives. Overall approaches such as market penetration, product development, market development, relationship marketing, mas

Using Pricing Methods and Strategies in Reference to Segway

Provide and overview of marketing especially Pricing methods and strategies, and review the pricing of the Segway as an intrinsic component of the marketing strategy for that product. Would your pricing and marketing strategies have been any different, and if so, in what way and why? The Situation Kanellos, M. (2001, Nov

Kudler Fine Foods: Virtual Organization Strategy

Kudler Fine Foods is the chosen organization. Assume that your selected organization is a privately held company and that it wants to expand its operations. The organization is faced with three options to expand it operations: A. They can go public through an IPO. B. They can acquire another company in the same indus