Share
Explore BrainMass

Marketing Strategy

Consumer Behavior & Marketing - Culture & Religion

What are the possible methods of measuring cultural impact on consumer behavior? What is the impact of culture on market strategy and segmentation? What is the impact of religion on consumer behavior in today's market?

The Marketing Mix: Pricing Strategy

The Marketing Mix: Pricing Strategies Questions/Tasks What pricing and marketing (target market, product, place, and promotion) strategies should the airlines follow? Defend your positions on why you selected the strategies you have chosen. The Situation Airline trips are chosen by flyers based on price.

identifying the key market segmentation variables

A clock and watch manufacturer realizes that he is operating in the market for machines that measures time. How should this market be segmented ?Identify the key segmentation variables that are relevant for this market .

The Different Types of Buyers and Consumers

1 What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their ta

Product Marketing Plan Outline

Select a 1) real, emerging, or imaginary; 2) product or service; 3) for profit or non-profit. The product may be anywhere in the life cycle from innovation to maturity. For this product please provide the following: - Outline: New Product Marketing Plan - Organizational mission statement - Identify which type of busin

Pricing Strategy: Car Insurance

Research prices available to you for car insurance. Discuss (using marketing terminology) your opinion of what the strategy is behind your pricing example.

How to Develop A Marketing Plan for Peapod

Please help with the following problems. (A) Discuss the process you would utilize to develop a marketing plan for Peapod. (B) Discuss how Peapod utilizes its data warehouse to customize its product and its promotion.

Marketing strategy for Netflix with products Eco Friendly Disks

Use Netflix as the organization with Eco Friendly Disks (EFD) as the product, which will serve as the basis for a Marketing Plan. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strateg

Analyze the Roles of Market Research and Marketing Intelligence

Analyze the roles of market research and marketing intelligence. Is there a clear distinction in aims and methodologies, or are they part of a continuum? We should look for examples from real companies - please pay attention to the text originality. Thank you.

Nike: Develop the Marketing Strategy and Tactics

The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service. New Products In an effort to continue to promote health and fitness in every home around the world, the Nike Corporation has plans to create a new line of home fitness equipment with the quality that

Focused or Market Niche Strategies

"The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members". Further illustrate focused (or market niche) strategies with one company you believe is employing a market niche strategy. What are some of the pros and cons of targeting a market n

Online versus print marketing

How would I start researching online versus printed media? I need to compare and contrast how a company markets online and in the print media to its target audience. Include copies of print advertising (you can scan them in ) and screen grabs (basically copy and paste the Web pages).

Environmental Factors in Marketing Strategy

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's

Target Marketing Research

Most of us would agree that Nabisco's Snackwell's cookies downfall can be attributed to not enough initial target market research. Target market research could have determined if Snackwell's cookies filled a real gap, would be a popular trend, and whether the marketing campaign would work. Doing only one or two does not work in

Questions about buyers, consumers and marketing strategy

Please help answer the following questions about marketing strategy. Provide at least 300 words in the solution. What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that

Impact of Internet on Marketing Research

How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

Developing Market-Oriented Strategies

Please help with the following problem. Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true? Answer a. Combiners treat each submarket as a separate target market. b. Segmenters try to develop a marketing

Marketers sensitive when introducing a product

1. New products fail at a very high rate, often greater than 75%. Demonstrate a graduate-level response that communicates your indepth rationale that accounts for why so many products fail upon their introduction. Based on this, to what should marketers be sensitive when introducing a product that is new to the market? 2.

Marketing Strategies and Subcultures

You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavo