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Marketing Strategy Regarding Media Selection

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How would you advise a business owner when it comes to media selection? How would you recommend adapting a campaign message for delivery in different media? Please elaborate.

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This solution explains how to advise a business owner of their media selection, as well as how to adapt a campaign message for delivery in different types of media.

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How would you advise a business owner when it comes to media selection?

When it comes to media selection, I would advise a business owner to first and foremost look at his needs. His needs in terms of his business would be the main determinants in knowing the best media to choose. It would be worth noting out that ...

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