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Global Marketing 4DB

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Consider the following scenario: You are the marketing manager for a US-based company that produces medical home-care products. You have a well-established market in the US, and are looking for opportunities in the European Union and Japan. What are some of the basic issues in developing and executing a marketing strategy for these regions? How would they differ from marketing in the United States?

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The papers addresses the queries posted in 382 words with references.

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The papers addresses the queries posted in 382 words with references.

// In this paper, as a marketing manager of a medical home-care products, I am going to discuss about the design and implementation of marketing strategies in European Union and Japan to exploit the opportunities and consolidate our position in global market. These strategies are related with the 4 p's of marketing, in the context of different markets, as compared to USA. //

Product Strategy:

As a medical home care manufacturer, it is important to know and meet the prescribed legal compliances in other countries. So we may have to modify our product in terms of packing, name, etc., to meet the ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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