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This post addresses marketing risks and strategies.

How does a company evaluate the risks associated with its marketing strategies?

What are the characteristics of a socially responsible marketer in today's changing business climate?

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How does a company evaluate the risks associated with its marketing strategies?

The company must weigh their priorities in evaluating risk. The company is automatically divided in two ways - towards the customers, who want great products and services at reasonable prices, and to the shareholders, who want the biggest return on their investment in the company. The shareholders want the company to do all they can in order to stay profitable.

To evaluate the actual marketing strategy risks, the first step the company needs to take is to critically look for all risks associated with their strategy. ...

Solution Summary

The solution provides a detailed discussion of the risks associated with marketing strategy, and the characteristics of a socially responsible marketer in today's changing business climate. This solution is written based on 25+ years of professional management experience.

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