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Discuss how you complete the following sentence: Effective marketing research questions are important because __________.

Explain why you believe writing effective research questions is important.

Develop at least 2 justifications about why this part of the research is important.

Consider why defining and segmenting customer groups are necessary.

Consider how to write questions that will yield the answers you want from customer respondents based on their wants and needs.

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Solution Summary

The expert explains why you believe writing effective research questions is important. A development of at least 2 justifications about why this part of the research is important are provided.

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Effective market research questions are extremely important to ensure collection of comprehensive, reliable and relevant information from target respondents during the research. Effective questionnaire ensures that purpose of the study or market research to obtain relevant and useful information is adequately ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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