Purchase Solution

Marketing Research: Is it Always Right to Do?

Not what you're looking for?

Ask Custom Question

Is it necessary or advisable to always conduct marketing research in order to support decision-making? Under what conditions may you decide against doing marketing research? Describe a specific situation when you would not conduct marketing research, and explain why.

Purchase this Solution
Solution Summary

This solution discusses if it is necessary or advisable to always conduct marketing research in order to support decision making. It describes the conditions under which one may decide against doing market research, and gives a description of a specific situation when marketing research should not be conducted. It includes links and examples.

Solution Preview

Market research is important if you have the time and money to conduct it. P & G relies heavily on market research, as one of the premises of their success. If you were launching a new product and you were a smaller company however you might not want to invest in formal market research, and could instead survey your sales people based on their knowledge of the ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

View More Free Quizzes
Related BrainMass Solutions

  • marketing research

    Do you think it is all beneficial, or in some cases it merely gives marketers new insights on how to convince customers to buy something they really don't want or need? Discuss the positives and negatives of marketing research in this context.

  • Understanding Marketing

    The essential value your customer expects isn't always apparent. In fact, it can be quite elusive and requires digging beyond the obvious to identify it. But when you do identify it, the payoff will be immense.

  • How do you convince your senior management group to move into a more sophisticated management approach?

    Yes, you are right, the world is changing, but in my thirty years of being a doctor, the world has always spun, the world has always, changed. You too will learn this."

  • Performance Based Contracting, Market Research, and Other Topics

    Market research is important because it gives marketing managers information and advice on certain marketing actions that will lead to success, helps marketing manager make better decision, it also demonstrates the environment in which the market takes

  • Marketing Research Sample Essay

    Theirs then is what we call the gourmet market, people who have a little more extra to spend and are willing to do so for commodities that are very specialized and not always widely in demand.

  • Facts and Truth in Marketing Research

    But the fact is that not any government agency hands you free money to expand the marketing activities and the reality is that more than 95% business enterprises do their marketing research with their own money (Naugle, n.d).

  • Organization's strategies

    One has to do just right kind of segmentation and target marketing. Moreover one cannot predict the behavior of consumer accurately as it can change with the change in time.

  • Marketing Audit

    So they will always try to do right survey because it is the point of their prestige.

  • Factors to consider when making pricing decisions

    It is important for them to do some research on competitor pricing, marketing strategies, and corporate objectives.

View More Related Solutions