Explain the difference between customer acquisition and customer retention. Outline one (1) marketing strategy that would help a company accomplish each of these two objectives (customer acquisition and customer retention). Present facts and logical arguments that support the use of the strategy for each objective.
Select a product or company. Prepare a paper describing primary and secondary marketing research and how your organization could benefit from each. Provide examples of primary and secondary research.
INTRODUCTION: The SLP for this course involves participating in a simulation exercise. Unlike cases, which are static, simulations are interactive and you can see the results of your decisions. What's more, you can repeat the simulation to improve the quality of your decisions.While many simulations focus on just one genera
Prepare a paper analyzing the current market conditions of the company/industry you selected for your company/industry overview paper in Week One. Address the following topics in your analysis: a. Market structure- b. Impact of new companies entering the market- c. Prices- The company is Starbucks Coffee.
Assignment Type: Individual Project Deliverable Length: 2-3 pages Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy. Using your textbook and library research, complete the following: 1. Explain how you would develop a marketing
As the owner of a new fast-food enterprise seeking a loan from a bank to finance the construction and operation of three new store locations, you have been asked to provide the loan officer with a brief analysis of the competitive environment in fast-food. You need to research the necessary points from Internet to expand your un
I need help with this paper Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 2000 -word or more paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, be sure to address the following information in your paper: a. Identify the appropriate plac
Please help with my Marketing Plan: Phase III Paper Based on the product "Acia Berry Drink", selected for my Marketing Plan: Phase I Paper, prepare a 300-word paper to include the following information: g. Describe the attributes of your product or service in detail.
In the first part of this exercise, download the files from the Census Bureau. You will create a short presentation for the Marketing department highlighting how the consumers in the 60616 zip code differ from those in the Total US. Note: I have provided you with all of the Census Bureau's info in the three attachments.
A. What is a media strategy? Why should your media strategy mirror your marketing strategy? How does your target market's media consumption affect the strategy? b. What is media fragmentation? How does new media contribute to this phenomenon? c. How are advertising forms measured? What sources might you access to
McDonald's New Healthy Fish Sandwich Based on the McDonald's New Healthy Fish Sandwich a.Describe the attributes of your product or service in detail I am trying to write a 350 to 400 word paper. I need help.
Question 1 What are the advantages/disadvantages of electronic coupons for the consumer and for businesses? How do online coupons compare to traditional coupons? How have the target markets changed between the traditional and electronic coupons? 200+ word count Question 2 List the possible benefits of using sweepstakes an
List what you believe are TWO PRIMARY ATTRIBUTES on which your business competes (such as quality and availability), and create a positioning map showing where you place your organization relative to its primary competitors on these TWO criteria. You should NOT use quality and price. Many textbooks follow this approach but t
Please make a recommendation regarding flying on a full-service airline as opposed to a low-fare discount carrier.
Over the session you will conduct an analysis an organization of your choosing focusing on assessing whether and where it has a competitive advantage. This requires you to describe and analyze the marketing situation in which the firm is in, what markets it currently or potentially serves, against whom it competes, and how it c
Explain the difference between qualitative and quantitative research, especially marketing research.
Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.
I need assistance with the following: Using your research, complete the following: 1. Explain how you would develop a marketing strategy for one of the products listed below. 2. Describe each of the target markets that you would seek to reach. 3. Support your rationale with concepts presented in this week's reading. 4.
Select a company that you think has a good strategy for developing relationships with their customers. I have selected Walmart. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider
Based on the information below identify who the target market is for the new product for a company called Safelite Auto Glass. The company being used for the marketing plan is Safelite Auto Glass. The product is Transition Auto Glass (TAG) a product that will act as transition lenses do in glasses only for automobiles. Safel
Many companies use "captive pricing strategies" with products and its complements. They charge a premium price for a complementary accessory of the main product. For example a razor manufacturer will charge a low price for the razor and recoup its margin (and more) from the sale of blades, which fit the razor. Is it ethical to u
Based on the company, Starbucks, prepare a paper in which you research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. Based on your research, identify the ideal target market for your Learning Team's sel
What marketing research approach would you use to develop a marketing strategy and tactics for this new product or service: Chocolate Caramel Machiatto (new starbucks coffee drink)
What are some factors companies need to consider before attempting to enter foreign markets? Assuming an organization is setting up a market program for a product in a foreign country, what should that company take into consideration? How can international marketing benefit domestic countries?
Write a response attempting to define marketing; include your personal definition of marketing and definitions from two different sources. Based on these definitions explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.
A large international rental car company decides to develop a customer retention program. The goal of this program is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan that will help the company design the retention program. Specifically i
Read a few stories at http://www.themarketingscene.com/index.php/discussions/ and devise your own. Stories are 250-350 words in length and can be written in 1st or 3rd person. This is your chance to shine. The stories need to have a marketing focus, but the topics are broad and can reflect your own taste.
It is good for business to look to what their competitor is not doing and taking it to the next level. Too many times I see copy-cat marketing. Someone sees something they like, changes very little and then promotes it as their own. It is those that are creative that are able to continually change and stay on top of the marke
Create a new product or service for Starbucks, will be the basis for marketing Plan. The new product: is a coffee with chocolate chips Include the following: - Name of product-market - Analysis of other aspects of external market environment - Company analysis - Marketing information requirements
1. How does the company you work for define marketing research? What purpose does marketing research play in your organization? 2. Thinking back to your response for WK1 DQ1, which of the following factors: cost, culture, time, or geography, has the greatest influence on marketing research in the organization you work for?