Strategic Marketing Plan: Marketing Stories
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Read a few stories at http://www.themarketingscene.com/index.php/discussions/ and devise your own. Stories are 250-350 words in length and can be written in 1st or 3rd person. This is your chance to shine. The stories need to have a marketing focus, but the topics are broad and can reflect your own taste.
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Solution Summary
This story is to be used as an example of guideline for your own creative brainstorming. 466 words.
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The Call of the Discount
I have never been one to shop based on bargains, rather I shopped according to my needs or wants. Granted my shopping habits were always within reason, but I did not seek out the buy one get one free deals, or the holiday based sales that were set up for the primary purpose of enticing people to buy things they did not need. Then something changed: my financial status. The weakening economy took my ability to find gainful employment and crushed it under its boot heel, rendering me helpless and counting the loose change in my rapidly dwindling bank accounts.
Grocery shopping quickly turned into a scavenger hunt of ...
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