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Presentation on Marketing Techniques based on Zip Code

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In the first part of this exercise, download the files from the Census Bureau. You will create a short presentation for the Marketing department highlighting how the consumers in the 60616 zip code differ from those in the Total US.

Note: I have provided you with all of the Census Bureau's info in the three attachments.

Create a graph that compares the categories from each file. Create a 3-5 slide presentation with in-depth speaker notes that displays the graph(s) and analysis on how the 60616 categories you chose differ from the national profile.

Refer to the U.S. Census Bureau Reports (I have attached file name US Census Bureau Report). This file contains reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the entire U.S.

Refer to the 60616 Census Bureau Reports (I have attached file named 60614 CBR). This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the U.S. zip code 60616.

Part II

In the second part of the assignment, based on your research, you are to provide your advice as to possible business venture to pursue in zip code 60616 for scenario 1 or 2.

Use the the population data on the community in question (I have attached the file with this information under "population summary"). This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, and Census Population Detail based on the U.S. zip code 60616. Research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker's notes. Apply the standard of APA Style to all research and writing tasks for the course.

Scenario 1:

The academic affairs committee wants a recommendation on what new degree program should be pursued for the 60616 community.

Scenario 2:

The development company wants to know which type of businesses the stores should be leased to in the new 5-store strip mall in the 60616 community.

Be sure to include supporting documentation and references using the APA 5th edition.

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Solution Summary

This is an interesting and thorough presentation highlighting how the consumers in the 60616 zip code differ from those in the Total US and how marketing techniques are designed to meet their needs.

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Scenario 1:

The academic affairs committee wants a recommendation on what new degree program should be pursued for the 60616 community.

As far as academics, let's review the stats results for the 60616 area code:
As for high school graduates or higher, the 60616 area code holds 68.0% compared to the general population of 80.4%. Bachelor's degree or higher, 24.2% compared to the general population of 24.4%. Interestingly, this tells us that in the 60616 area code there are less individuals graduating from high school than the general population, however, the amount of individuals with a Bachelor's degree is just about the same as the general population. Therefore, one can conclude that those who do end up graduating from high school tend to continue their education, and end up also graduating from college, and this is at a higher rate than the general population.

Also, In the 60616 area code, 39.5% of individuals speaks a language other than English at home, compared to the general population of 17.9%. Therefore, the amount of individuals who speak a language other than English is 2 times that of the general population, making the 60616 area a very racially diverse population.
Therefore, we know that most individuals who graduate from high school either do not go on to college, ...

Solution provided by:
Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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