A sports nutrition company is examining whether a new high-performance sports drink should be added to its product line. A preliminary feasibility analysis indicated that the company would need to invest $17.5 million in a new manufacturing facility to produce and package the product. A financial analysis using sales and cost da
Identify, map, and describe the strategic drivers for home building industry regarding their green home buildings development, commencing with the national economy and ending with the market segment customers.
Could you, identify, map, and describe the strategic drivers for Home Building Industry, commencing with the national economy and ending with the market segment customers for the new business development ideas GREEN HOME BUILDINGS. ABOUT 300 WORDS
A) Identify the risks in the strategy b) Write a media release and create a media distribution list for the media release (500 words)
I work for a printing company (Bridgetown Printing) which has added a mailing dept. I am trying to incorporate this with the assignment below, but am feeling a bit overwhelmed about how to put this together - can you help. This is the assignment; I am the marketing director of an organization that has both an Internet pres
If you did not have an advertising budget to recruit for a toy designer position, what two other options would you consider and why?
Develop a snapshot of the Toll Brothers by analyzing current performance including, at a minimum, share of market by product line, core competencies, financial performance, key success factors, and any other important thing you determine to be a determinant of differential success. Also can you determine what Toll Brothers is
HOME BUILDING INDUSTRY HAS BEEN MAKING HIGH-DESIGN MANUFACTURED HOMES. I would like you to Develop a 100-word definition of high-design manufactured homes. In addition, provide the names of three firms that are active in the high-design manufactured homes market segment. Describe their major projects and identify the scop
What do you think is the state of the HOME BUILDING INDUSTRY? What do you determine to be the long term prospects for the industry with special attention to GREEN HOME BUILDINGS opportunities, and benefits.
What are some methods that can be used/employed to obtain information on your competitors? What's the accuracy of the information that's obtained using these various methods?
Please discuss Johnson and Johnson's diversification strategies
Research opportunity to create a profit. Explain how the marketing research can benefit profitability of a product. Explain importance of this type of research. Use data from other businesses who have done similar research to support this claim. 1. Number of accessories purchased to accommodate product---things like cell p
Barbara Herdman is the manager of the Marketing Research Department of J.E. Hall Inc. She recently collected demand data for the last six years of a special product and then asked one of her associates, Mr Brown, to forecast the data for the same past six years using the sales force composite method. The following data provides
1. Why would a company choose a particular market strategy over another? Can a company have more than one strategy? Why or why not? 2. Why would a company change its market strategy over time? 3. Why do certain countries demand particular market entry strategies? 4. What ethics issues may arise in conducting business gl
How does strategy formulation differ for a small versus a large organization? For a for-profit versus a non-profit organization?
Assume that you have been hired as the assistant manager of a local store that sells fresh fruits and vegetables. As you look over the store, you notice that there are two different displays of tomatoes. In one display the tomatoes are priced at $1.39 per pound, and in the other the tomatoes are priced at $1.29 per pound. The to
Hi, I need some help. I am attaching the scenario that will be used in achieving the tables and the three tables that I need. Please help me with this. Nothing extensive, no paper to write as I will do that. Thank you
Describe the major function of marketing channels. Why are these functions better accomplished through combined efforts of channel members.
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan. a. Explain how demographic data and psychographic information can be used to create marketing st
1) Is growth always the right direction to pursue? 2) Is there any organizations that should have contraction rather than expansion as their objective? 3) What are some organizations that have planned to get smaller rather than larger in order to be successful?
Which strategic marketing implications arise from the so-called "network effect" ? Note: Please cite the sources.
IPT is a popcorn manufacturing company.. You have managed to convince everyone at IPT that a marketing plan is needed. Additional analysis has revealed some interesting information: There is strong local recognition - lines go out the door at stores all day, every day No one else has been able to duplicate the process for m
I need help with this group project. We have decided to do Wine Distributor as the business and the target market is middle to upper class. Choose a business for your plan. Select a target market for your initiative and indicate why this market is appropriate for your product or service. You are not responsible for
I HAVE BEEN HIRED AS A MARKETING DIRECTOR FOR A NEW LINE OF JEANS . WHAT IS 5 POINT STRATEGY FOR MAKING THESE JEANS A HOUSEHOLD NAME?
Now that GGI has decided to implement your marketing plan, the management team wants to know how they can measure efforts listed in your marketing plan. Marketing metrics are usually used to determine effectiveness of marketing efforts. If you can demonstrate to GGI that your strategy and techniques had positive, tangible result
How does the type of buyer or consumer impact marketing strategy? Are there characteristics of buyers and factors that influence their purchasing decision. How can an organization ensure that their marketing strategy is appropriate to their target market?
How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to to these competitors?
What are some tools/techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics? How do ethical considerations impact an organization¿s communications process during a crisis?
I am doing a group project and I am STUCK!!!! We made up a fictional product called "BREAKFAST ON THE GO" which is milk and cereal in a box and they can be mix when ready to eat. MY PORTION IS STRATEGY AND TACTICS FOR EACH OF THE 4 P'S. I need some information and how would I know the price for a fictional product?
Virgin Atlantic Virgin Atlantic is a relatively young airline, and yet it succeeds to compete quite well on the market. Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit: 1. Analysis of Strategic Fact