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Which strategic marketing implications arise from the so-called "network effect" ?

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This solution discusses the "network effect".

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Network effect is the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.

Source:
http://www.marketingterms.com/dictionary/network_effect/

Telephone services and stock markets can be term as appropriate examples of network effect.

Network effects refers to the notion that as more people participate in a network, the network becomes more valuable to each participant (a significant part of the value of ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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