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Using strategy and tactics in planning marketing

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I am doing a group project and I am STUCK!!!!

We made up a fictional product called "BREAKFAST ON THE GO" which is milk and cereal in a box and they can be mix when ready to eat.

MY PORTION IS STRATEGY AND TACTICS FOR EACH OF THE 4 P'S.

I need some information and how would I know the price for a fictional product?

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Solution Summary

A discussion on how to use strategy and tactics to market a new cereal product.

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Product- The product is a good product for children, families, and people who travel. The packaging should be guaranteed not to leak and be easy to open and mix.

Price The price point should be comparable to other ready to eat breakfast products. The price would be based on what the product is and what the price of other closely ...

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