Market Strategy - Toll Brothers
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Develop a snapshot of the Toll Brothers by analyzing current performance including, at a minimum, share of market by product line, core competencies, financial performance, key success factors, and any other important thing you determine to be a determinant of differential success.
Also can you determine what Toll Brothers is doing to both develop new products and to enter new markets or market segments and describe the product and the market AND Identify the market entry strategy in terms of secular growth, mergers, acquisitions,joint ventures and so on.
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Solution Summary
1300+ words give a snap shot of the Toll Brothers company, including current performance, market shar eof product line, competencies, success factors and more.
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Develop a snapshot of the company
TOLL BROTHERS by analyzing current performance including, at a minimum, share of market by product line, core competencies, financial performance, key success factors, and any other important thing you determine to be a determinant of differential success.
Toll Brothers is one of the leaders in the residential construction industry. It was established in 1967 and its headquarters are situated in Horsham, Pennsylvania. They have won the three most prestigious awards in the home building industry: America's Best Builder, National Builder of the year, and the 1995 National Housing Quality Gold Award. As per the website their ultimate goal is to:
"
Our ultimate goal is for you to move into a home built to the highest standards. "
It now provides designing, building, marketing, and arranging finance for single-family detached and attached homes in luxury residential communities in the United States. In addition, Toll Brothers engages in the land development, architectural, engineering, mortgage, title, landscaping, lumber distribution, house component assembly, and manufacturing operations. Further, it develops, owns, and operates golf courses and country clubs associated with planned communities. As of October 31, 2007, the company operated 368 communities containing approximately 27,900 home sites that it owned or controlled through options. It also owned or controlled through options approximately 31,400 home sites in 239 proposed communities. (Yahoo)
Core competencies
Various management consultants and thinkers have defined the process of strategy in various ways. Porter's model focused on defining a firm's strategy in terms of it's product/ market positioning. Building on Porter's notion of competitive advantage, the resource based view of strategy argues that the resources and capabilities of an organization can be a source of competitive advantage if they possess certain characteristics of being rare, durable and difficult to imitate, flexible and durable.
In a company there are resource strengths represent competitive assets. A company having particular strengths and the competitive capabilities in which they can engage in competitive advantage will allow ...
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