Green home building strategy

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Introduction

Green building means selecting environmentally-friendly building materials, as well as an environmentally-conscious building design. Green building has proven itself to be a solid investment economically as well as environmentally. Green buildings use environmental and economic resources such as water, material and land much more efficiently then other buildings. Such buildings can also be cost effective through reducing the costs of operations and maintenance. Green buildings have many economic benefits such as lower energy, waste disposal, water, and lower environmental and emission costs (Lockwood, 2006).

"The residential green building movement is at an exciting moment in its development from a niche market to a more mainstream market segment. According to some predictions, in 2007, more than half of small and large home builders will be building at least 15% of their homes to a local, regional, or national green standard. With a variety of major firm- and market-level drivers of the green residential market, home builders and developers must thoroughly understand the characteristics and relative strengths of the green homes market within their operating locales. The purpose of this report is to investigate and advance the foremost thinking in the residential green building industry. A building market is most ripe for increases in green building market penetration when numerous stakeholders push for those increases together. The three primary elements critical for growing a green homes market are: consumers, industry and government. A developer intending to compete in the residential green building space must have a comprehensive strategy designed to analyze and exploit the elements specific to the potential development's location. To gain a comprehensive understanding of the marketplace and devise appropriate entry and marketing strategies, builders and developers must investigate all three of the aforementioned elements-consumers, industry, and government-in conjunction with the resource and economic pressures influencing the overall landscape. While the residential green building market is rapidly growing and maturing, much remains to be understood about the dynamics of key market elements, the most likely buyer characteristics and preferences, and the most effective marketing and sales strategies"( Martin, Swett &Wein, 2007).

Current National Trends

"The green building movement in the U.S. is nearing what many experts are calling a tipping ...