In 1996 L. L. Bean mailed catalogs devoted to providing corporations with a selection of Christmas gifts to be used as employee incentives. The catalog offered bulk quantities of merchandise embroidered with corporate logos at varying discounts, depending on the size of the order. Such a mailing would only be sent to those compa
What is differentiated distribution strategy? Describe how a wholesaler can use this strategy to provide better service. Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 17, 18, and 19, Pages 503-588. MBA
Discuss the following statement: "A company that is a market follower has no marketing strategy of its own." Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 8,9, and 10, Pages 215-306. LEVEL - MBA
As multinational companies look for ways to improve their efficiency, one solution is the purchase of executive jet planes. It is quite often necessary for management to fly to other operations around the world. Having a corporate jet removes time constraints from these trips. Discuss which major segmentation variables for busin
How would General Motors benefit globally by considering the following concepts: 1. Global competition 2. Cross cultural analysis 3. Global Marketing strategy Provide references.
1. Travel World is considering buying a banner ad to be run at the top of a web site featuring discounts on air flights and car rentals. The web site is run by a company called CarryAll. Is there exchange potential in this example? Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 1-3, Pages 1-88.
Do you drink any of the following beverages? 1 Coffee/Tea 2 Natural Juices 3 Water 4 Soda 5 None How important is consistent quality in motivating your beverage purchase decisions 1 Not important 2 Neutral 3 Very important Have you ever been to Starbucks? 1 yes 2 no Do you perceive Starbucks to be a social han
In marketing they talk about four target marketing strategies (undifferentiated, differentiated, concentrated and micromarketing). Describe four companies that use or follow these strategies (e.g. company A uses undifferentiated, company B uses differentiated, etc.). Explain your responses
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
What is marketing research? How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
You own an Internet company that sells gift baskets. A customer can pick out what he or she wants in the basket to make it a more personalized gift. You have demographic information about the buyer that you have stored in your database. You also have the addresses of the basket recipients, when the basket was sent, and if it was
I feel I have a good handle on Home Depot's industry competitors. I have identified numerous companies such as Lowe's, Menard's and so forth. The problem I am having is identifying its competitors from the marketing and strategic group perspectives. The marketing perspective states that competitors are organizations that satisfy
Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn't place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you conv
Harvard Business Case: 9-698-010 September 2, 2003 Stefan Thomke Eli Lilly and Company: Drug Development Strategy (A) Q: What are Sharma's strategic alternatives? Which do you recommend?
PROBLEM SCENARIO: Your recently submitted a report to the Vice President of Marketing recommending that the computer manufacturer company establish a direct-marketing channel for its products. As a result of that report, the VP has decided to promote you and place you in charge of establishing a direct-marketing system where cu
P.2 The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy
P.1 It is the third week of the AI Brainstorming Conference and the discussion turns toward Core Strategy. In five to six paragraphs: 1. State your core strategy (which includes the Value Proposition and Product Positioning). 2. Give advice to at least two other participants with regard to their core strategy. Does the
After the Asian economic crisis in 1997, the three Westin hotels located in Singapore, Indonesia and Malaysia tried to regain its business. In the long term, would it be more effective for the three Westin hotels in Asia to focus their distribution strategy on intermediaries, or should they employ multi-channel distribution stra
Apart from the preferential rates and good service, what other strategies can Starwood Hotels employ to encourage selection and loyalty from corporate travel managers and event planners?
Your company markets a 15-inch Multimedia LCD TV system that allows the computer user to enjoy high-resolution video entertainment. The product was introduced five years ago. After several years of growth, sales have slowed and it was recently necessary to mark down the retail price to under $500 in order to remain competitive.
PROBLEM: Your company is considering marketing a low cost laptop computer that can be used by home users to access the Internet and run basic programs, such as word processing, tax computations and simple spreadsheets. The marketing department has an excellent database of previous customers which includes many of their email
Marketers must understand the tools of their trade. 1. What is the overall purpose of a marketing plan? 2. How does a marketing plan and strategic marketing plan fit together? 3. What are some legal or ethical issues you may need to consider? 4. List and describe the various components of a strategic marketing p
What is difference between strategy and tactics, and how can understanding this difference help your organization make better decisions? Select one element of the strategic planning process and explain why that element is critical to strategic planning. What output could I expect to see as the result of strategic pl
This posting answers these questions: What are the best ways to communicate a strategy to internal and external publics? Why? How does organizational development assist with strategic systems change? Who should create the mission or value statement of the organization? Why?
Choose a product that is currently available in the country you live in and you want to market in another country. Develop a portion of the strategic marketing plan that includes the following: 1. Briefly explain the country in which you have chosen to market the product and why you selected that country. 2. A marketing m
In continuation from the attached file. It is the third week of the AI Brainstorming Conference and the discussion turns toward Core Strategy. In five to six paragraphs: 1.State your core strategy (which includes the Value Proposition and Product Positioning). 2.What advice would you give to others with regard to the
Provide explanation of what the main aspects of Microsoft's marketing for the Xbox 360 are.
What are the key elements of Microsoft's marketing strategy for the Xbox 360? 1. What are the similarities and differences compared to past product rollouts within Microsoft and compared to the rest of the industry? 2. Could Microsoft be considered one of the best and worst examples of marketing success in America during
What are the legal or ethical issues to consider when dealing with marketing plan and strategic marketing plan when they fit together?
Marketers must understand the tools of their trade. 1. What is the overall purpose of a marketing plan? 2. How do a marketing plan and strategic marketing plan fit together? 3. What are some legal or ethical issues you may need to consider? 4. List and describe the various components of a strategic marketing plan?.