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Core Strategy

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In continuation from the attached file.

It is the third week of the AI Brainstorming Conference and the discussion turns toward Core Strategy. In five to six paragraphs:

1.State your core strategy (which includes the Value Proposition and Product Positioning).

2.What advice would you give to others with regard to the development of their core strategy? How can their core strategy make the best sense?

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State your core strategy (which includes the Value Proposition and Product Positioning).

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1.State your core strategy (which includes the Value Proposition and Product Positioning).

Our Core strategy is to offer a unique product in an already existing industry which is full of identical products competing with each other in a fierce manner. We are trying to differentiate ourselves from the bundle of products offered in the market by identifying a niche segment of customers who want to try something new and different and are inspired by eco-friendly products.

We are trying to position our product in the market by appealing to those customers who are either bored of the existing offerings ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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