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P.1

It is the third week of the AI Brainstorming Conference and the discussion turns toward Core Strategy. In five to six paragraphs:

1. State your core strategy (which includes the Value Proposition and Product Positioning).

2. Give advice to at least two other participants with regard to their core strategy. Does the strategy make sense? Do you understand it? Do you have suggestions for revision?

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Solution Summary

1. State your core strategy (which includes the Value Proposition and Product Positioning).

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The core strategy of our handicrafts business is to establish a niche position for ourselves in the high end handicrafts industry by showcasing unique and most innovative arts and crafts, exclusively sourced from all over the world for our esteemed customers. We are trying to position ourselves as a quality and innovative supplier of "unique" products and our value proposition comes from the fact ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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