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Discuss the following statement: "A company that is a market follower has no marketing strategy of its own."

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 8,9, and 10, Pages 215-306. LEVEL - MBA

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Discuss the following statement: "A company that is a market follower has no marketing strategy of its own."

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A market follower immitates the strategy of the market leader. They try to play safe in the market and take less risk by devising strategies that are parallel or similar to ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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