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Functional Strategy

In detail, list and describe the pros and cons of being a technological leader as a functional strategy.

b. In detail, list and describe the pros and cons of being a technological follower as a functional strategy.

c. Based on your response to items a and b, indicate which functional strategy you would recommend and describe, in detail, why you made this recommendation.

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functional strategy

a. In detail, list and describe the pros and cons of being a technological leader as a functional strategy.

Pros - (Low Cost Advantages) Being a pioneer and the first in creating/inventing the design of the lowest cost product and as a result, build the company's image and reputation; being one of the earliest companies committed to new technologies, new-style components, and also new distribution channels can create cost advantage for the firm; first time buyers tend to be loyal to these types of companies who initiate; being able to be the first to move can allow a company to secure an advantageous position where rivals are discouraged from duplicating (preemptive strike); and pioneers are the first organizations to go down the learning curve and also the first to create ways of value activities.

(Differentiation) Pioneer a unique and new product and innovate in other activities and these will increase buyer value.

Cons - ...

Solution Summary

The solution lists and describes the pros and cons of being a technological leader and follower as a functional strategy. A recommendation on the preferred strategy is also discussed. References included.

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