1. Travel World is considering buying a banner ad to be run at the top of a web site featuring discounts on air flights and car rentals. The web site is run by a company called CarryAll. Is there exchange potential in this example?
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 1-3, Pages 1-88.
The reason why people visit websites that specialize in travel is to get specials and deals and promotions. Now days, there is a lot of competition with online travel agent - i.e expedia, travelocity, orbitz... Therefore, consumers have the ability to really research their flights before they book online.
Imagine before, someone wants to fly from New York to Madrid, ...
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