Purchase Solution

Moving from Brick and Mortar to eBusiness.

Not what you're looking for?

Ask Custom Question

How did the following 3 websites moved from brick and mortar to eBusiness?
Hotels.com, Travelocity, and Orbitz.

I need help getting started and references.

Purchase this Solution
Solution Summary

Through three illustrative examples, this solution explains the move from brick and mortar to eBusiness. References included.

Solution Preview

Hi,

These are interesting e-businesses launched through parent companies to offer on-line services and purchases to meet the growing demand for e-commerce in the travel industry.

Let's take a closer look.

RESPONSE:

1. How the following 3 websites moved from brick and mortar to eBusiness, Hotels.com, Travelocity, and Orbitz. I need help getting started and references..

A. Orbitz.com

Presently, Orbitz.com has more than 19 million registered users, who can search among more than two billion fares on 455 airlines. This includes the largest selection of web-only airfares. Orbitz also offers deals on lodging (among 39,000 properties), rental cars (from 25 companies), vacation packages (30 providers), and cruises (18 lines). Airline ticket sales account for an estimated 70 percent of revenues. Other offerings include Orbitz for Business, aimed at corporate travelers, and Supplier Link Technology, an airline ticket distribution system. Orbitz.com is operated by Orbitz, Inc., which is one operates a top three online travel agency. United, American, Continental, Delta, and Northwest Airlines founded Orbitz. http://www.fundinguniverse.com/company-histories/Orbitz-Inc-Company-History.html The origin of Orbitz.com helps to understand the process of this partnership moving from brick and mortar to include on-line travel transactions through Orbitz.com.

Specifically, five airlines--United Airlines Inc., Delta Air Lines Inc., Continental Airlines Inc., Northwest Airlines Corp., and, later, AMR Corp. (American Airlines)--teamed to create a new online travel service. (American became an equity partner in March 2000; total start-up funding was around $100 million.) Together, the five founding partners controlled 90 percent of seats on domestic commercial flights. Existing computer reservations systems such as SABRE did not present competing fares in an unbiased way, said company officials. In November 1999, this venture was reported to the media as "T2." In fact, the partnership was incorporated as "DUNC, LLC" on February 24, 2000; "DUNC, Inc." was incorporated on May 4, 2000. These entities were officially named Orbitz, LLC and Orbitz, Inc. in July 2000. By this time, 30 affiliate airlines had signed up. Users could still buy tickets from 450 other airlines on the site.

Orbitz.com officially opened for business in June 2001. It claimed to have ...

Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

View More Free Quizzes
Related BrainMass Solutions

  • What are the similarities and differences between "brick and mortar" and eBusiness marketing?

    EBusiness marketing? Question is: What are the similarities and differences between "brick and mortar" and eBusiness marketing? What are the similarities and differences between "brick and mortar" and eBusiness marketing?

  • Brick and Mortar & eBusiness Marketing

    92712 Brick and Mortar & eBusiness Marketing 1. What are the similarities between "brick and mortar" and eBusiness marketing? 2. What are the differences between "brick and mortar" and eBusiness marketing? 3.

  • Question about "brick and mortar" and eBusiness marketing

    72676 Brick and Mortar and eBusiness Marketing What are the similarities and differences between "brick and mortar" and eBusiness marketing?

  • Relevancy of the term E-Business

    There have also been brick and mortar businesses that have entered the eBusiness world because of the advantages that they see from those that have been in eBusiness all along.

  • Transform its strategy into an eBusiness

    Also, what must a brick and mortar company do to transform its strategy when it decides to transform into an eBusiness? Hello, Here are some factors: - The person needs to examine the product in person.

  • Online Privacy in Commerce

    111885 Privacy Issues in ecommerce How has privacy impacted the privacy policy of companies that have moved from Brick and Mortar to an Online Environment?

  • Transforming into an eBusiness?

    146751 Transforming into an eBusiness? What must a brick and mortar company do to transform its strategy when it decides to transform into an eBusiness? Organizations have to transform the value propositions of goods and services offered.

  • "brick and mortar" and eBusiness marketing

    What are the similarities between "brick and mortar" and eBusiness marketing?

  • eBusiness Web sites

    STEP 1 The conversion of eBay, Amazon, and Barnes & Noble from a brick and mortar company to a internet business was done by some changes in the supply chain: 1.

View More Related Solutions