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Moving from Brick and Mortar to eBusiness.

How did the following 3 websites moved from brick and mortar to eBusiness?
Hotels.com, Travelocity, and Orbitz.

I need help getting started and references.

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Hi,

These are interesting e-businesses launched through parent companies to offer on-line services and purchases to meet the growing demand for e-commerce in the travel industry.

Let's take a closer look.

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1. How the following 3 websites moved from brick and mortar to eBusiness, Hotels.com, Travelocity, and Orbitz. I need help getting started and references..

A. Orbitz.com

Presently, Orbitz.com has more than 19 million registered users, who can search among more than two billion fares on 455 airlines. This includes the largest selection of web-only airfares. Orbitz also offers deals on lodging (among 39,000 properties), rental cars (from 25 companies), vacation packages (30 providers), and cruises (18 lines). Airline ticket sales account for an estimated 70 percent of revenues. Other offerings include Orbitz for Business, aimed at corporate travelers, and Supplier Link Technology, an airline ticket distribution system. Orbitz.com is operated by Orbitz, Inc., which is one operates a top three online travel agency. United, American, Continental, Delta, and Northwest Airlines founded Orbitz. http://www.fundinguniverse.com/company-histories/Orbitz-Inc-Company-History.html The origin of Orbitz.com helps to understand the process of this partnership moving from brick and mortar to include on-line travel transactions through Orbitz.com.

Specifically, five airlines--United Airlines Inc., Delta Air Lines Inc., Continental Airlines Inc., Northwest Airlines Corp., and, later, AMR Corp. (American Airlines)--teamed to create a new online travel service. (American became an equity partner in March 2000; total start-up funding was around $100 million.) Together, the five founding partners controlled 90 percent of seats on domestic commercial flights. Existing computer reservations systems such as SABRE did not present competing fares in an unbiased way, said company officials. In November 1999, this venture was reported to the media as "T2." In fact, the partnership was incorporated as "DUNC, LLC" on February 24, 2000; "DUNC, Inc." was incorporated on May 4, 2000. These entities were officially named Orbitz, LLC and Orbitz, Inc. in July 2000. By this time, 30 affiliate airlines had signed up. Users could still buy tickets from 450 other airlines on the site.

Orbitz.com officially opened for business in June 2001. It claimed to have ...

Solution Summary

Through three illustrative examples, this solution explains the move from brick and mortar to eBusiness. References included.

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