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What are some tools/techniques used to inform, influence, and motivate external publics?

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What are some tools/techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics? How do ethical considerations impact an organization¿s communications process during a crisis?

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This solution discusses techniques for communicating with the public in 375 words.

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What are some tools/techniques used to inform, influence, and motivate external publics?

Some of the tools/techniques that can be used by organization to inform, influence and motivate external publics are:

- Monthly Newsletters posted on the company's website describing the developments/changes in the organization
- Organizing seminars/conferences and inviting customers/channel partners/shareholders to share their experience with the organization
- Publishing articles in newspapers/magazines describing overall company strategy and how it is affecting the wider society than direct customers and employees
- Inviting analysts ...

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