Effective Communication Case Study Analysis

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There's a Syringe in my Pepsi Can!

1. Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?

Organizations are effective when they choose and achieve goals that are important to their self interest as well as to the interests of strategic publics in the environment. Public relations departments help organizations become more effective by building relationships with publics that affect the organizations or are affected by the organization's activities.
Here public include all the stakeholders; within their "family" of employees and with communities, governments, consumers, investors, and the media. They are the stakeholders, which make up the environment of an organization. These publics can support or oppose the goals of an organization. They also want organizations to pursue goals that are important to them but not necessarily to the organization--such as jobs for workers, safe products, less pollution, and a safe community. Publics have a stake in organizations, and they attempt to influence the missions and goals of these organizations. Thus here the major concern is of Safety of Diet cans.
Thus the internal publics involved are employees, management. The external publics are customers, government, community, vendors, local Pepsi bottlers, consumers and Public at large.
The communication has positive impact on intended publics as the crisis was successfully handled. Yes the message could have been communicated more effectively though they did a decent ...