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Effective Communication Case Study Analysis

Prepare a 500-word case study analysis in which I evaluate the effectiveness of communication between an PR campaign and its targeted publics. The organization to be discussed is the truth campaign. Here is the link in which to gather information:

(http://www.protectthetruth.org/truthcampaign.htm)

Here are the questions I need to answer:
Identify the different publics involved in the case study.
Differentiate between the internal and external publics involved.
What impact did the communications have on the intended public(s)?
Could the message have been communicated more effectively?
How?

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Solution Summary

The internal publics of the organization include the organizational management and employees, the volunteers or the teen activists working with the organization to achieve its mission.

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Identify the different publics involved in the case study.

The internal publics of the organization include the organizational management and employees, the volunteers or the teen activists working with the organization to achieve its mission, various supporting agencies and organizations connected with the organization,etc. The external publics include the teens, smokers, youngsters,etc.

Differentiate between the internal and external publics involved.

The internal publics are those that are connected with the organization and working with the organization to achieve its desired mission and vision to make the nation tobacco free. These include the employees, the large volunteer network and the associated organizations. The aim of PR towards the internet publics is to motivate and encourage them to work with full dedication and strong will to achieve the results.

The external publics towards which the campaign is geared are the ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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