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Value of Effective Communication

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Discuss the value of effective communication and working with teams to create positive change acceptable for most stakeholders; thus, reducing the number of people resisting the change process within organizations.

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Communication is the backbone of any organization which deals with people. Almost all the time, there is some form of communication that is taking place. It could be verbal communication or non-verbal, written communication or oral communication, or formal communication or informal communication. Effective communication is the key to organizational success at all levels. There have been numerous surveys performed, all of which trace communication as the primary cause for problems. If there is poor communication in an organization, there could be numerous negative outcomes, like dissatisfaction among employees, decline in productivity, absenteeism, data errors, and lower morale of employees. Thus, in any organization, ...

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The value of effective communication is examined.

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Effective Commincation Case Study Analysis

Select one of the following case studies:

The selected is The Katrina Kalamity, Ch. 13, which is attached in a PDF file.

-Write a case study analysis in which you evaluate the effectiveness of communication between an organization and its publics.

*Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:

*Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?

*Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?

*If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?

-Format according to APA standards & provide all references used.


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