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Marketing Strategy

Market Penetration Analysis, REVPAR and GOPPAR

1. What is a market penetration analysis? What are the steps in creating a market penetration analysis? Why is a market penetration analysis important in the lodging industry? 2. What are REVPAR and GOPPAR? Why are they important in market and financial forecasting for a lodging operation? Is one more important than the othe

Marketing Research: ROI Technique, Advertising, Product Testing

Part 1- ROI is a technique that has been used forever. Do you know of any other methods or software to aid in measuring a firm's return on investment? Part 2- I will start with an example of an organization that I feel has established many of these objectives of advertising. The company I am referring to is Apple. I ha

American apparel marketing

Discuss how American Apparels' vertical integration may allow it to save on transportation costs. How could this efficiency impact its bottom line? Discuss consumer buying behavior when purchasing apparel. Would you recommend an intensive, selective or exclusive distribution strategy for American? Assume that American Ap

Marketing Research Can Use New Product Evaluation

As stated in Stadelman, William & Cotteril, Owen J (1995), product managers who screen product ideas to be developed into products, pretty much follow the following sequence: An 'expert' team analyzes the ideas from technological, manufacturability, and Voice of the Customer standpoints (VOC includes web site claims and repor

Marketing Research Essentials. Questions for discussion

(1) Describe three situations in which marketing research should not be undertaken. Explain why this is true? Answers, The opportunity has passed, Managers cannot agree on what they need to know to make a decision, and one more answer which I don't know.... (2) What are some of the keys to ensuring the success of an inter

International Business Strategy (Starbucks Case Study)

One of the benefits when a business moving from a domestic to an international strategy is the firm can earn a greater return on its investments. This means the firm can realize many advantages on resources and capabilities over its rival. In 1995, because of the saturation of the United States market, Starbucks, an internati

Marketing Research Practices for Competition

Begin conducting research now on Hewlett-Packard. After brainstorming on your company's industry and after your survey and questionnaire research information-gathering techniques, create a research profile proposal to deliver to your company's management that includes the following: State the specific research goal for the pr

Describe the contingency plan for Ipad.

Describe the contingency plan for Ipad. Include an assessment of marketing strategy risks and provide the ethical standards with respect to the marketing elements.

Effective Global Marketing and Product Concepts

- How is marketing management both an art and a science? What global marketing challenges and opportunities do businesses face today? - Why are the production concept, product concept, and selling concept of limited use for conducting global business operations today? - What are the key compo

Segmenting and Targeting Markets for kids

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.

Marketing a New Product with PowerPoint

MARKETING CONFERENCE You are invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a NEW product or service you wish to launch. It is acceptable to create a small service-oriented business that is unique to your service ar

target market

Name 1 target market you believe your selected company should focus on with its promotional efforts. Discuss the following with your colleagues: What primary message would you highlight for your specific target market, and why? Name 2 communication platforms you would suggest, and why. For example, would search engines be

The Communispace Case Marketing Research

Please review the "Communispace" (Harvard Business School case, no. 9-510-018) and address the following. What is the problem? State the purpose of the report and specify the problems to be addressed in your analysis. Recommend a course of action and show data that support your problem identification and your recommended cou

Minority market census data

Hi. I just need to be pointed in the right direction with links to find information about the three largest minority markets in the U.S. (hispanics, African Americans, and Asians)....Basically, the info below. Where would I find this information? I've been having to dig and dig and it's taking me forever. i) Total numbers in

Marketing Research

Marketing Research involves a number of techniques. Qualitative and quantitative-based marketing research is among them. Pick a retail product and use this forum to describe how one might design a qualitative and a quantitative effort in support of the marketing of that product or service. Compare and contrast the qualitative an

The Marketing Mix: Pricing Strategy

The Marketing Mix: Pricing Strategies Questions/Tasks What pricing and marketing (target market, product, place, and promotion) strategies should the airlines follow? Defend your positions on why you selected the strategies you have chosen. The Situation Airline trips are chosen by flyers based on price.

The Different Types of Buyers and Consumers

1 What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their ta

Product Marketing Plan Outline

Select a 1) real, emerging, or imaginary; 2) product or service; 3) for profit or non-profit. The product may be anywhere in the life cycle from innovation to maturity. For this product please provide the following: - Outline: New Product Marketing Plan - Organizational mission statement - Identify which type of busin

How to Develop A Marketing Plan for Peapod

Please help with the following problems. (A) Discuss the process you would utilize to develop a marketing plan for Peapod. (B) Discuss how Peapod utilizes its data warehouse to customize its product and its promotion.

Analyze the Roles of Market Research and Marketing Intelligence

Analyze the roles of market research and marketing intelligence. Is there a clear distinction in aims and methodologies, or are they part of a continuum? We should look for examples from real companies - please pay attention to the text originality. Thank you.

Focused or Market Niche Strategies

"The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members". Further illustrate focused (or market niche) strategies with one company you believe is employing a market niche strategy. What are some of the pros and cons of targeting a market n