1. What is open systems theory? How can open systems theory be used to understand an organization? Discuss how open systems theory could apply to an organization to which you belong; or you could discuss applying open systems theory to NutriSystem, Inc. 2. OD - How does OD relate to Strategy? How do you think the top manageme
1. What is a market penetration analysis? What are the steps in creating a market penetration analysis? Why is a market penetration analysis important in the lodging industry? 2. What are REVPAR and GOPPAR? Why are they important in market and financial forecasting for a lodging operation? Is one more important than the othe
Research and locate three scholarly survey instruments designed to measure relationship marketing variables
Resources: Taxonomy Template (page 2-3) Survey Instrument Taxonomy Example (pages 4-7) And Conceptual Framework assignment (pages 8-13) Research and locate three scholarly survey instruments designed to measure relationship marketing variables, such as customer satisfaction, referrals, service quality, and leadership, relate
Part 1- ROI is a technique that has been used forever. Do you know of any other methods or software to aid in measuring a firm's return on investment? Part 2- I will start with an example of an organization that I feel has established many of these objectives of advertising. The company I am referring to is Apple. I ha
Discuss how American Apparels' vertical integration may allow it to save on transportation costs. How could this efficiency impact its bottom line? Discuss consumer buying behavior when purchasing apparel. Would you recommend an intensive, selective or exclusive distribution strategy for American? Assume that American Ap
As stated in Stadelman, William & Cotteril, Owen J (1995), product managers who screen product ideas to be developed into products, pretty much follow the following sequence: An 'expert' team analyzes the ideas from technological, manufacturability, and Voice of the Customer standpoints (VOC includes web site claims and repor
(1) Describe three situations in which marketing research should not be undertaken. Explain why this is true? Answers, The opportunity has passed, Managers cannot agree on what they need to know to make a decision, and one more answer which I don't know.... (2) What are some of the keys to ensuring the success of an inter
One of the benefits when a business moving from a domestic to an international strategy is the firm can earn a greater return on its investments. This means the firm can realize many advantages on resources and capabilities over its rival. In 1995, because of the saturation of the United States market, Starbucks, an internati
Begin conducting research now on Hewlett-Packard. After brainstorming on your company's industry and after your survey and questionnaire research information-gathering techniques, create a research profile proposal to deliver to your company's management that includes the following: State the specific research goal for the pr
Describe the contingency plan for Ipad. Include an assessment of marketing strategy risks and provide the ethical standards with respect to the marketing elements.
How does a company evaluate the risks associated with its marketing strategies? What are the characteristics of a socially responsible marketer in today's changing business climate?
- How is marketing management both an art and a science? What global marketing challenges and opportunities do businesses face today? - Why are the production concept, product concept, and selling concept of limited use for conducting global business operations today? - What are the key compo
1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.
MARKETING CONFERENCE You are invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a NEW product or service you wish to launch. It is acceptable to create a small service-oriented business that is unique to your service ar
Name 1 target market you believe your selected company should focus on with its promotional efforts. Discuss the following with your colleagues: What primary message would you highlight for your specific target market, and why? Name 2 communication platforms you would suggest, and why. For example, would search engines be
Please review the "Communispace" (Harvard Business School case, no. 9-510-018) and address the following. What is the problem? State the purpose of the report and specify the problems to be addressed in your analysis. Recommend a course of action and show data that support your problem identification and your recommended cou
Organizations or major corporations within the fast-food industry are primarily one of the most competitive organizations. For example, McDonalds, Jack in the Box, Wendy's and/or Burger King have one thing in common and that is to "persuade consumers that their methodology of preparing and packaging products is better than the rest of the competition." Studies have shown that of the aforementioned restaurants, McDonalds reigns supreme over competitors and have more location every restaurant chain imaginable. What is it about McDonalds strategy that enabled the corporation to serve over a billion customers? The strategy McDonalds employ includes nationwide diversification. One of the reason contributing to the franchise's overwhelming popularity and success is the fact that they provide a comprehensive marketing strategy that is geared towards children first and foremost. Out of all of the restaurants mentioned in this document I've noticed McDonalds to be the aggressor in terms of appealing to a younger generation through various venues.
Organizations or major corporations within the fast-food industry are primarily one of the most competitive organizations. For example, McDonalds, Jack in the Box, Wendy's and/or Burger King have one thing in common and that is to "persuade consumers that their methodology of preparing and packaging products is better than the
Hi. I just need to be pointed in the right direction with links to find information about the three largest minority markets in the U.S. (hispanics, African Americans, and Asians)....Basically, the info below. Where would I find this information? I've been having to dig and dig and it's taking me forever. i) Total numbers in
Marketing Research involves a number of techniques. Qualitative and quantitative-based marketing research is among them. Pick a retail product and use this forum to describe how one might design a qualitative and a quantitative effort in support of the marketing of that product or service. Compare and contrast the qualitative an
Identifying the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan for the Mystical Mop. IHere is a little bit about the product: S. C. Johnson Mystical Mop targets parents, cleaning fanatics, homeowners, and cleaning service companies. The new product that S.C. J
Have communication venues become so clogged that these no longer bring value to the overall promotional strategy?
A key component of a company's promotional efforts is their public relations strategy. This can consist of communication through press releases and the generation of news, or through tactics such as sponsorship of public events. In this question, please review the various public relations tools that marketers can use and comment
Is gathering information on a target market's consumer decision making essential to formulation of the marketing strategy?
The Marketing Mix: Pricing Strategies Questions/Tasks What pricing and marketing (target market, product, place, and promotion) strategies should the airlines follow? Defend your positions on why you selected the strategies you have chosen. The Situation Airline trips are chosen by flyers based on price.
1 What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their ta
Select a 1) real, emerging, or imaginary; 2) product or service; 3) for profit or non-profit. The product may be anywhere in the life cycle from innovation to maturity. For this product please provide the following: - Outline: New Product Marketing Plan - Organizational mission statement - Identify which type of busin
Please help with the following problems. (A) Discuss the process you would utilize to develop a marketing plan for Peapod. (B) Discuss how Peapod utilizes its data warehouse to customize its product and its promotion.
Analyze the roles of market research and marketing intelligence. Is there a clear distinction in aims and methodologies, or are they part of a continuum? We should look for examples from real companies - please pay attention to the text originality. Thank you.
What is the desired outcome when business revenue sharing is used as a marketing strategy? Is revenue sharing a viable solution for the challenges facing entrepreneur? What other alternatives are available to this entrepreneur?
How does the marketing mix affect the development of your selected organization's marketing strategy and tactics?
1. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate
"The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members". Further illustrate focused (or market niche) strategies with one company you believe is employing a market niche strategy. What are some of the pros and cons of targeting a market n