Purchase Solution

International Marketing Strategy

Not what you're looking for?

Ask Custom Question

In preparation for this discussion, select a country that you'd like to visit. Assume that you want to market a new product within this country. Then, respond to the following questions.

Give a little bit of information about the culture of your selected country.
What elements of culture are important to consider when developing the market strategy for your product?
Describe the marketing mix you'd use for this product based on your research.

Support your responses with reasoning and research.

Purchase this Solution

Solution Summary

The expert examines international marketing strategies.

Solution Preview

The Chinese culture is a very old and tradition bound culture. Due to the strong tradition within this culture, the Chinese people are very conservative and suspicious of many things from the outside world, which causes them to rely on their government for influence on what is proper and best for the population as a whole. The ...

Solution provided by:
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
Recent Feedback
  • "Excellent work, from the time of my post to the time I received a response was days ahead of my requirements. "
  • "Great, Thank You for our Help!!"
  • "Excellent, thank you "
  • "Thank you"
  • "Thank you!"
Purchase this Solution

Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Introduction to Finance

This quiz test introductory finance topics.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce