International Marketing Strategy
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In preparation for this discussion, select a country that you'd like to visit. Assume that you want to market a new product within this country. Then, respond to the following questions.
Give a little bit of information about the culture of your selected country.
What elements of culture are important to consider when developing the market strategy for your product?
Describe the marketing mix you'd use for this product based on your research.
Support your responses with reasoning and research.
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Solution Summary
The expert examines international marketing strategies.
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The Chinese culture is a very old and tradition bound culture. Due to the strong tradition within this culture, the Chinese people are very conservative and suspicious of many things from the outside world, which causes them to rely on their government for influence on what is proper and best for the population as a whole. The ...
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- Criminal Justice, Elizabeth City State University
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