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Production, Sales, Market, & Societal Marketing Orientations

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Four competing philosophies strongly influence an organization's marketing activities. These philosophies are commonly referred to as Production, Sales, Market, and Societal Marketing Orientations. Review these four philosophies in your text. Then, describe an experience you've had recently as a customer or employee that illustrates one of these philosophies.

(Answer provided in approximately 150 words.)

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Solution Summary

This solution take the production, sales, market, and societal marketing orientation philosophies, and applies a recent experience to illustrate one of these philosophies.

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Ironically, Apple utilizes production orientation to sell their products. Just like Henry Ford, you can have your iPad or iPhone any color - as long as it is white or black. Apple believes that the company anticipates ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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