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Williams-Sonoma Case: Strategies and Objectives

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Using the Internet Mini Case #6 Williams-Sonoma by Maryanne M. Rouse, please help with the following questions:

1.If the Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years?

2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?

3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.

4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?

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