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Case Study: Williams-Sonoma
First read the Internet Mini Case #6 on Williams-Sonoma. It can be found on the Pearson Higher Education web site at this address: http://www.pearsonhighered.com/wheelen/cases.html.
Your answers should include information from your course materials and/or from outside research but should be primarily in your own words. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines.
1.If Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years?
2.If you were the CEO of Williams-Sonoma, what strategies would you recommend, and why?
3.Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.
4.How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?
1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years?
I think that if Williams-Sonoma continues with its present strategies and objectives, that in five years they may be non-existent. With today's economy, many consumers cannot afford products that Williams-Sonoma offers at many of its retail stores such as Pottery Barn. Consumers are focusing more on products that are necessities than products that they simply want in order to look stylish. Furthermore, although I think the PB Teen site is a good idea, I think that they need to focus more on the Pottery Barn site as the people that are purchasing the products are not the teens, but instead, the teen's parents. The parents need to understand and know what the value of their products are. In addition to this, however, the Pottery Barn Company needs to attempt to decrease their price points so that consumers can afford the products that they offer.
I do however think that they have some good ideas. One is their interactive website. If they can increase awareness about the website and its interactive features, it may increase their customer base slightly as many websites that sell the types of products that Williams-Sonoma does, does not offer such capabilities.
They may also consider increasing their product line. They should consider possible bath furnishings to be compatible with the home furnishings that they currently offer.
2. If ...
This solution discusses Williams-Sonoma and its strategies and objectives on their current trajectory in 968 words.