These are 4 questions for a case study.
First read the Internet Mini Case #6 on Williams-Sonoma. It can be found on the Pearson Higher Education web site at this address: http://www.pearsonhighered.com/wheelen/cases.html
1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years?
2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?
3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.
4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?
Approximately 800 words in total with all questions answered.