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Implications and Limitations - Marketing Research

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Proposed study: "Why the economy produces fear and anxiety in the workplace"

Identify and label a minimum of two (2) implications and a minimum of two (2) limitations for the proposed study. At a minimum, answer the following questions:
1. What implications and assumptions are being made regarding the proposed sample and how it represents the proposed population?
2. What assumptions are you making regarding the instrument's validity and its ability to measure the desired variables?
3. What assumptions are being made in having respondents truthfully answer a survey, questionnaire, or interview questions?
4. Identify the limitations of the research proposal, such as the limited population for the study.

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Solution Summary

The expert examines implications and limitations for market research.

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The analysis on implications and limitations presents an opportunity to measuring the possibilities of progressing marketing objectives forward to reaching goals. Businesses are more successful once the identification of implications and limitations reveal clearer frameworks to working within that is for gaining more loyal customers.

Let's take a look at the implications and limitations within the framework of marketing research regarding, 'Why the economy produces fear and anxiety in the workplace'.

1. What implications and assumptions are being made regarding the proposed sample and how it represents the proposed population?

The state of the economy can imply loss of wages and loss of healthcare, in which the proposed sample will be greater to gaining a better understanding of many people being affected. The assumptions are that larger corporations are laying-off employees and reducing healthcare benefits to cease losses of profitability. Thus, the approach is utilizing a diverse population sample that ranges from subordinate employees, medium level managers, and senior managers for relaying the level of fear and anxiety. Therefore, the marketing research angle is using an additional criteria to identifying participants ...

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  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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