Purchase Solution

Merck's Vioxx Case & the Relevance of Data Analysis

Not what you're looking for?

Ask Custom Question

Read articles on the following topic to prompt a discussion on the relevance of data analysis.

Merck (Vioxx) and Health Care:
Congressional Hearing Focuses on Merck's Marketing for COX-2 Drug Vioxx
Merck Announces Voluntary Worldwide Withdrawal of Vioxx
Merck Asks Judge to Dismiss Vioxx Trial

QUESTIONS:

Propose the following issues:
* How did the company in question use or misuse data to support their decisions?
* What were the results?
* What are the limitations and significance of the data?
* What are ethical implications of data misuses in this case?

Objective:
Apply principles of quantitative and qualitative research to business cases.
Apply principles of quantitative and qualitative research to business cases.
Apply the standard of APA Style to all research and writing tasks.
Recognize situations that present potential legal and ethical issues and develop solutions for those issues.
Discuss the opportunities provided by technology for businesses.

Attachments
Purchase this Solution
Solution Summary

Concerning the case of Merck and Vioxx and the relevance of data analysis, this solution provides information and a comprehensive response to each question.

Purchase this Solution
Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • Informations' Effect on Stock Price

    Why did Merck's price fall so significantly? Try to incorporate concepts from session 4 and current session 2. As CEO of Merck, Raymond Gilmartin made the decision to stop sales of Vioxx.

  • Vioxx, Dodgeball: Did Merck Try to Avoid the Truth?

    435547 Vioxx, Dodgeball: Did Merck Try to Avoid the Truth? Read Case 12 - Vioxx, Dodgeball: Did Merck Try to Avoid the Truth? After you read the case, address the following: Offer an opinion on the outcome.

  • Individual Research Case Analysis of the Vioxx Drug Case

    Individual Research Case Analysis of the Vioxx Drug Case This assignment requires that we submit an 8-15 page PowerPoint Presentation on the Vioxx Drug Case, and the use or misuse of this drug.

  • Financial Case for Investment in Merck & Co.

    According to CHMP, the data also suggested an association between duration of use and dose and the probability of suffering a cardiovascular event and therefore recommended use of the lowest effective dose of COX-2 inhibitors for the shortest possible

  • Rofecobix (Vioxx) recall

    The Assignment-Part 1: Individual Case Study Analysis (1-2 pages) Create an individual case study analysis that includes: A summary of the facts associated with the case including the primary leaders A description of skills and traits of the primary

  • Financial Statement Analysiss

    According to the liquidity ratio analysis, The ICN has a higher current ratio of 4.79 times in 2001 as against Merck's 1.12. Thus ICN has better liquidity position but the ratio is too high, it should bring it down to the ideal ratio of 2:1.

  • Analysis of Merck's Acquisition of Medco

    601927 Analysis of Merck's Acquisition of Medco See the attached files. Please provide some assistance with the following paper for Merck's Acquisition of Medco.

  • Experience With Revenue Recognition

    #2-Please read the financial statement analysis case (Merck & Johnson & Johnson) on page 613, Chapter 12. Please read the instructions for (a), (b), and (c) and address the three questions that are asked.

  • Case: "Replacement Project Analysis" by by Jim De Mello

    Explain the relevance of incremental cash flows, sunk costs, and incidental costs in the context of this case. 3. As is often the case, the marketing department has overestimated the annual sales growth.

View More Related Solutions