how to segment the market
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A clock and watch manufacturer realizes that he is operating in the market for machines that measures time. How should this market be segmented ?Identify the key segmentation variables that are relevant for this market .
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the various ways to segment a market are discussed
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You can segment the market by price point. For example, you would have an opening price point line (lowest price), mid-level, and high-end, for example in both clocks and watches. You can segment by use, too, and then segment by price point within each use segment.
Examples for clocks: alarm clocks (low, mid, high-end price points), wall clocks (low, mid, high-end price points), portable travel clocks (low, mid, high-end ...
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