How Does Market Segmentation Help Marketers
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The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioral. How does market segmentation help marketers? Think of three products and/or services that you see in advertisements (television, print, etc). What are the products and/or service, and who do you think they are targeting?
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The expert determines how market segmentation helps marketers.
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Market segmentation helps marketers, due to the fact that a variety of different variables are addressed by dividing a given market into segments, which will help marketers to develop their marketing strategies in a manner that will have the greatest probability of attracting consumers from a given market segment. In addition, market segmentation helps marketers to ...
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- Criminal Justice, Elizabeth City State University
- Master of Public Administration, North Carolina Central University
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