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E-Commerce and Internet Marketing

Can you please help me with these questions? Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.

E-COMMERCE & INTERNET MARKETING

1. How does technology change traditional marketing?
2. As a consumer, how is your life changing as the Semantic Web becomes reality?
3. Define e-marketing strategy and explain how it is used.
4. What are the four levels of commitment to e-business and what are some examples of each?
5. What are the seven steps in an e-marketing plan are why are each important?
6. What responsibility do you think e-marketers should assume for helping to close the digital divide? Do you think consumers and governments should assume some responsibility, as well? Explain your answers.
7. What are the two most important online engagement segmentation levels?
8. How does micromarketing differ from multisegment marketing, niche marketing, and mass marketing?

Strauss, J. (2012). E-Marketing. (6th ed). Prentice Hall

Solution Preview

1. How does technology change traditional marketing?

Technology changes traditional marketing in many ways. A great deal more people are able to be reached- and connect with one another- with technology. Technology also changes the dynamics of communication from a one-sided message to a conversation between the marketers and customers, and allows customers to interact with one another regarding the brand. Technology also changes the supply of information, broadening the source from solely company generated. It makes it so that information can be presented more dynamically, through videos, for instance. It also makes marketing much more fluid, with the ability to create messages and change them quickly based upon results. Costs may be reduced by not printing and distributing hard copies of materials. Technology can also make a smaller marketer appear much larger, just based on their screen presence.

2. As a consumer, how is your life changing as the Semantic Web becomes reality?

The Semantic Web helps make it easier to get "people and computers to work in cooperation. " As a consumer this means that a computer will help suggest products that may appeal more to your likes based upon your past history. This helps a consumer find products more easily. In my case, it means that Amazon.com can send me targeted e-mails based upon recent purchases- and even my searches- and Netflix can recommend movies that I am more apt to enjoy. It also means that I don't need to bother with adding my shipping information or banking details- this will already be communicated- so I can quickly and easily move on with other tasks.

3. Define e-marketing strategy and explain how it is used.

An e-market strategy is based around product, price, promotion and position, in addition to "people processes, proof" (Otlacan, 2013). It is important to understand how a marketer will define and ...

Solution Summary

This detailed solution explains how technology changes traditional marketing, how life is changing as the Semantic Web evolves, an e-marketing strategy is explained, the four levels of commitment to e-business are outlined, the seven steps in an e-marketing plan are explained, the digital divide and e-marketers is discussed, online engagement segmentation levels are identified, and micromarketing vs. multisegment, niche or mass marketing is discussed. APA formatted references are giving.

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