In what ways does UTC's corporate-level strategy of unrelated diversification create value? Collect some recent information on UTC from sources like Yahoo! Finance. How successful has it been in pursuing its strategy?
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UTC's Corporate-level Strategy of Unrelated Diversification
The United Technologies Corporation (UTC) is a conglomerate based in Hartford which has ownership of other companies operating different business types available in different industries. The corporation is known to be a 28 billion dollar corporation which is involved in the provision of high technology products that assist in aerospace building systems industries throughout the globe. The corporation is comprised of one research centre and six other operating companies.
In what ways does UTC's corporate-level strategy of unrelated diversification create value?
A corporate level strategy which is considered as success works to build the distinctive competencies of a company or a corporation and at the same time increase its competitive advantage in the market place against its rivals. For the long run profitability of the corporate level strategy to be increased, the strategy has to first enable the a single or more business units of the company to carry out one or more functions of value creation which are at a lower cost or perform them in a manner which creates differentiation resulting to a premium price.
The UTC's corporate-level strategy of unrelated diversification creates value through employing various tactics such as horizontal integration, mergers and acquisitions, long-term contracting, outsourcing of functional activities, joint ...
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