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Market Segmentation Pertaining to the Retail Book Market

Let us look at the retail book industry as an example. There are a lot of people who have varying reasons to buy a wide variety of books. Using this industry as an example, divide this market into smaller market segments. Describe at least three of these markets segments. By making some assumptions, describe some characteristics of the target market (end customers) for each of these market segments.

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Hello! The point of this question is to look at the various reasons that people buy what they buy: hobbies, others interests, or necessity. What do they expect from the books they purchase? For example, a business woman might go to a retail book store (or go online) to find a publication on her industry. If she is in marketing, that might be one book. If she has her own business, perhaps she needs a book on accounting. When she gets home and relaxes, she likes to read mysteries or other fiction. What if she likes to cook?

What other readers would like fiction? Are business owners the only ones interested in marketing and/or accounting books? Who else likes to cook? What other categories of ...

Solution Summary

Many different demographic groups of people are buyers in the retail book market. This solution looks at the various reasons that people buy what they buy, for example hobbies, others interests, or necessity. This solution is 450 words.

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