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Pitch an idea to the manufacturer to turn product green

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Product: Hartz Flea Collars

* Pitch an idea to the product's manufacturer to position it as Green. Sell the concept as if you are the marketing executive for the Green company looking to win the account.
* Identify your competition, and discuss how your new and improved product is poised to compete.

about 300 words, no references

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Solution Summary

The expert pitches an idea to the manufacturer to turn a product green.

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Hartz Flea Collars is the consumer product.

Consumers are looking to go green and to make wise choices for the earth and themselves, making decisions to eliminate harmful chemicals in their everyday life. Another thing consumers are doing is protecting their pets. Pets and their owners have special bonds and pet owners are more likely to spend money on items that are good for their pets. They will be even more excited about a product that they use, now being offered in a "green" form. It will help them, help ...

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