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BYD Electric: Mission, strategy, business opportunity

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Select a manufacturing business that creates a real product and write an overview. I need to see how this is done. The overview should include the context and your organization
a) Articulate the vision, mission, and strategy of your organization (or business unit or division).
b) What are the sources of competitive advantage?
c) What is the business opportunity?

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Solution Summary

Outlines mission, strategy and business opportunity for BYD electric, a leading green products manufacturer.

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The organization selection for this assignment is BYD Company Limited, a Chinese manufacturer of green products such as photovoltaic products, batteries, lighting, Electric cars and buses, etc. The company is a leading player in the green products segment and has presence in North America and Europe as well. The company is the largest manufacturer of rechargeable batteries in the globe and is well poised to lead the green energy revolution with its host of innovative and world class products.

The strategy of the organization is to built on its proprietary technology and come up with world class, high ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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