Purchase Solution

Internet Marketing Plan for Online Luggage Web Site

Not what you're looking for?

Ask Custom Question

You have just been hired as the new VP of Internet Marketing by http://www.luggage.com. Write an Internet Marketing proposal for the company. Your goal is to provide ideas for how luggage.com can increase traffic to the web site.

1,585 words

Purchase this Solution
Solution Summary

This solution provides thoughts and ideas on a marketing plan for an online business, luggage.com. The plan thoughts include a dual target, identification of competition, possible marketing strategies and possible tactics (which do include social media). This solution provides great fodder, with resources, for an internet marketing plan.

Solution Preview

Not having exposure to the readings mentioned in your post, I can only apply the knowledge that I have gained through my professional experience and working on digital marketing campaigns.
Objective: Increase traffic to luggage.com website
Target: A critical portion of any marketing proposal is a clear identification of the target. Your target is travelers and frequency of travel is a huge determinant in a traveler's needs and desires. A traveler that only occasionally travels is least likely to be active in the market for luggage, but those who travel more frequently (1) potentially wear-out luggage more frequently and are more likely to be looking for replacements (2) are usually open to suggestions for better solutions to make for easier experiences and (3) on average will invest more in travel-related goods (such as luggage) because they use it more frequently. In addition to frequency of travel, I would recommend a look at the type of travel and there are two large buckets- business travelers and leisure travelers. While you can target business travelers as one group with this product (luggage), I would recommend narrowing leisure travelers to family travel, which is a huge market and narrowing will allow you to better pinpoint and motivate behavior (visits to the site). I have selected family travel is that this a growing segment (http://www.thefamilytravelfiles.com/content/traveldata/) and there are more luggage needs given the size of the party (more opportunity for sales).
Business Travelers-
You should provide an overview of your target that includes: Rationale (why you selected this target, what is the opportunity (see above); Statistics (how big is the segment, how much do they spend... see stats below); and an insight (see below for some thoughts).
Below are some statistics on business travel that you may want to include in your proposal. http://www.frequentflyerservices.com/press_room/facts_and_stats/business_travel_statistics.php
http://www.ustravel.org/news/press-kit/travel-facts-and-statistics
Insight: A business traveler is smart and savvy. They are usually looking for smart and compact luggage that allows them to travel with the least bulk. "I have to travel because of work and I want it to be as easy and possible. I usually need to travel with several things including my briefcase, a laptop and my suitcase. I like to zip in and out of the airport as quickly as possible and luggage should not be a hassle. I like luggage options that can help me consolidate, travel with less bulk and get in and out in the least amount of time."
Family Travelers:
You should provide an overview of your target that includes: Rationale (why you selected this target, what is the opportunity (see above); ...

Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Basics of corporate finance

These questions will test you on your knowledge of finance.

View More Free Quizzes
Related BrainMass Solutions

  • Develop a communications plan

    In country like Canada more focus should be on online marketing as internet penetration is quite high and web marketing can be used to create initial buzz about this new launch.

  • Communication and Promotion in Marketing Mix

    Elements of the Integrated Marketing Communications Plan … Your plan should include consideration of marketing methods such as: Web site: What does your web site say about your company? Is it informative, easy to use, e-commerce ready?

  • Ideas on Marketing a New E-Commerce

    You can ease into a Web site by opening your own ebay store for as little as $5 per month to promote additional items. 2. Affiliate Programs Affiliate programs can be promoted with or without a Web site.

  • Strategies to convert to E-business

    The offline or traditional marketing staff will need to work closely with online marketers to develop a complementary marketing plan that supports and complements both initiatives.

  • Marketing Tools used by Expedia.com

    70069 Marketing Tools used by Expedia.com Describe marketing tools used by Expedia. com. Please help me with an evaluation of the customer service seen on the web site.

  • e-business strategy for Grandma's Treats

    experience is good for companies which do not expect to sell most of their products online. Rather, they just want to use internet as one of the modes to advertise their products and enhance brand image via web.

  • Search Engine Marketing for the Printing 3D Services Industry

    Search Engine Marketing Search Engine Optimization: Search engine optimization is the technique that helps search engine for finding a particular web site over the internet.

  • I need help finding an ARTICLE on MARKETING STRATEGY and TACTICS

    If your company's main site-related challenge is figuring out how to use your Website to help build client business, for example, an objective for your online marketing plan could be "To enhance online client service as well as build site awareness and

  • E-Business vs E-Commerce

    Many companies have an eCommerce site but are not yet an eBusiness. eCommerce is the online selling component of a web site. eBusiness is the integration of a company's activities including products, procedures, and services with the Internet.

View More Related Solutions