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Focused or Market Niche Strategies

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"The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members".

Further illustrate focused (or market niche) strategies with one company you believe is employing a market niche strategy.

What are some of the pros and cons of targeting a market niche?

Help me to understand a company who is using this strategy and a few pros and a few cons of doing so.

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Solution Summary

This solution discusses focused or market niche strategies.

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Eddie Bauer is a niche market clothing retail outlet. Their products are aimed specifically at a market of well to do people with an interesting in the outdoors and outdoors lifestyles. Their clothing and accessories are priced higher than other types of clothing outlets that may feature outdoors clothes. The clothes maintain a classic look and are comfortable and include clothing options for men, women, and children. They also feature shoes, accessories, and some items such as coolers. They also lend their ...

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