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business-level strategy

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What is a business-level strategy?
What is the purpose of a business-level strategy?
What are the types of business-level strategies?

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Solution Summary

The solution discusses what is a business-level strategy, what is its purpose and the different types.

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Business level strategy is an integrated set of actions used by firm to obtain competitive advantage by exploiting the core competencies and strengths of an organization in an industry or product/service segment. The purpose of business level strategy is to allow the organization to leverage on its strengths and competencies ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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