Net-4-You is an Internet Service Provider that charges its 1 million customers $19.95 per month for its service. The company's variable costs are $.50 per customer per month. In addition, the company spends $.50 per month per customer, or $6 million annually, on a customer loyalty program designed to retain customers. As a re
The Vice President of Operations would like to increase profitability, improve customer service, and expand the business. Even though the external accounting department spends 5 days preparing each quarter's financial statements and disclosures, she does not examine those financial statements issued to the company shareholders.
You are the Head of Commercial Aviation at Z-Wing, the world's largest Commercial and military manufacturer. Janssen is Z-Wing's closest comeptitor and has recently captured 47% of the market. The Chairman Aaron Weiss has given one objective--"Come up with a marketing plan to help Z-Wing stay ahead of Janssen and maintain Z-Wi
Discus two common Customer Relationship Management (CRM) applications, including marketing strategies for implementing effective CRM systems and potential measurements as to how the CRM affects service delivery and consumer loyalty.
Discuss how an HR manager of a customer call center at a major Internet service provider would resolve the issue of employee absenteeism and tardiness.
Discuss customer service levels for an inventory system within the context of quality management. Use peer-reviewed journal articles and books to support your 250 word response. Be sure to use APA 5th edition guidelines for in-text citations and the reference list.
Question Go to www.cadillac.com. (a). Provide a background of the website as an introduction to this project (1 page max) (b). Once the ultimate status symbol, Cadillac's image began a slow decline around 1980. The brand is now on a major quest to reclaim its title. Although they are seeing some success, they may be hit
(a) As the marketing manager for a car dealership, you wish to predict whether an individual will purchase a new Volkswagen in the next month. Your team came up with the intention measure: "How likely is it that you will buy a new car soon?" to be used in the survey. You have argued that the measure is unlikely to predict the
Imagine you have been hired as the Client Services Director for Starbuck and have been charged with compiling a new set of customer service standards. (If you have already defined the organization as being customer-responsive, imagine you are devising the standards which were originally used to create that excellent customer-res
What motivates an average consumer? Why? Is it possible for an organization to motivate him/her to purchase a product or service? Explain.
What is a reference group? What is an example of a reference group(s) do students tend to belong to? What impact do these groups have on students purchasing decisions? Provide an example.
Details: Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to
1. Why is there value in receiving customer complaints? 2. Why do you believe that when a complaint is properly handled, it will improve the customer supply chains?
The objectives include: ? Analyze customer needs, behaviors and trends ? Analyze industry/competitive trends ? Leverage customer feedback ? Understand key drivers of customer value ? Establish long-term customer acquisition and retention objectives ? Perform customer segmentation analysis ? Evaluate
Background:You are a salesperson for a small boutique shop, Studio Productions, specializing in print design, web design, motion graphics, DVD production, and presentations. Your company is located in an urban area where there is much competition in a dwindling economy. The company consists of the original 2 owners/partners,
Please describe the marketing tools used in each of the following three Web sites listed below. Include an evaluation of the apparent customer service provided by each site. www.itunes.com www.imeem.com www.music.yahoo.com
Using the same business problem confronting the organization examined in the business problem analysis in workshop two provided in attachment (1). (1) Prepare a 10-13 question survey to collect primary data regarding the selected problem. Must use at least three different types of survey questions. (survey done and is on att
How does Legal environment relate to customer service? In other words how has the changing laws which have been enacted effected the face of American business in its attempt to protect consumers and be sure that they are treated well? How does changing demographics relate to customer service?
You are the owner of AAA Landscaping, a small company in Orlando Florida that specializes in resodding and maintenance of lawns. Much if your business is through word of mouth advertising. Once a contract is negotiated, portions of it are subcontracted out,( sprinkler system repairs, and pesticide services).Recently you went to
Professional Sales Consulting, Inc. is a company that specializes in providing training to anexisting sales force and providing sourcing and recruiting services to retain sales and marketing professionals. Please summarize what a sales consulting firm actually does and the service the firm will be offering.
How can a company capture customer feedback without alienating customers in the process? Are there situations in which you as a customer are more likely to provide feedback? If customers are more likely to provide feedback when they have unpleasant experiences, what can marketers do to minimize the potential bias or skew that ca
How needs fit within the stages of the consumer behavior model has been analyzed. Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.)
Think of a time when you visited a business, store or restaurant with expectations of a specific level of service, but the service you received fell far below your expectations. How did it make you feel? Have you ever received service that far exceeded expectations? How did that make you feel?
I am looking for Internet for sites that deal with customer service and the technologies used to deliver quality customer service. Also, look for Websites and organizations that focus on technology and people involved in the delivery of customer service. Please describe how these technologies have contributed to improving custo
Can you think of a time recently when you either encountered someone from a different culture or observed a person from a different culture having difficulty in a customer service situation? Describe the situation, and what you learned from it.
Just looking for other experiences for this. We are going to build a plan on how to better the situation for these experiences that would teach service reps how to deal with situations of these natures. Thanks.
Give an example of a recent purchase you made where the purchase wasn't just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of you being a loyal customer in the future.
What is the difference between a rating and a ranking scale? Which one is better at measuring customer satisfaction, and why?
Central petroleum National Bank is one of the largest financial institutions in the Dallas Fort Worth Texas area. They have revenues of over 200 million dollars and they have investment holdings all over the world. They do business with many organizations as well as individuals in this region as well as in other parts of Texas.
How is the effectiveness of public relations best measured? What are three types of evaluation techniques used in PR? What are examples of each? At what stage of the PR campaign should evaluation occur?