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Buying Behavior

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Details: Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps in the process.

Analyze the characteristics that influenced the buying behavior of each person interviewed. Based on the people interviewed, how do you think their demographics affected the purchase?

Include your interview questions in your assignment.

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Solution Summary

Buying Behavior is discussed in great detail in this solution.

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STEP 1
The person who made the purchase of a meal at a restaurant;
Interviewer: What was it that led to the selection of the restaurant?
Customer: I was hungry and I was with my son a seven year old. I wanted to eat something with my son....at reasonable prices.
Interviewer: Why did you select this restaurant?
Customer: Well, I wanted something that was filling and would last me for another six hours. Also, I wanted something that my son would like;
Interviewer: How did you select McDonald's?
Customer: My son had heard about Solid Gold McDonald's and had asked me if gold was being sold there.
Interviewer: Did you not think about some other places to eat?
Customer: Yeah I did think of Subway but I've already been there and it always the same sandwiches.
Interviewer: What did you have at McDonald's?
Customer: I took a big McDonald's with fries and a shake. My son had chicken drumsticks and a smoothie.
Interviewer: How did you like your experience at McDonald's?
Customer: My burger was okay but my son did not like his smoothie. He said it was smelly.

STEP 2
A person who made a purchase at a restaurant:.
Interviewer: What was it that ...

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