Explore BrainMass
Share

Consumer behavior:

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Choose an industrial product and try to guess the buying center for customers of that product. What is the customer behavior for a typical member in each group, expressed in terms of the basic customer behavior questions (Why? How? etc.)?

Suppose you are hired as a salesperson for a company that sells the product in question. How do you find out who occupies each buying role in the center?

How do you use the above information to do your job?

© BrainMass Inc. brainmass.com October 17, 2018, 4:04 am ad1c9bdddf
https://brainmass.com/business/organizational-behaviour/consumer-behavior-450013

Solution Preview

Choose an industrial product and try to guess the buying center for customers of that product. What is the customer behavior for a typical member in each group, expressed in terms of the basic customer behavior questions (Why? How? etc.)?

The product is consumables for stretch wrapping. The buying center for customers is the packing department in different industries. The customer behavior in terms of basic customer questions include the following; why? The consumables are used in industrial stretch wrapping machines for the purpose of packing. How? The manner in which the stretch wrapping material will ...

Solution Summary

This response presents a brilliant discussion on Consumer behavior:

$2.19
Similar Posting

Evaluation of Consumer Behavior

I need help with a 1,050-1,400-word summary in which you address the following:

Discuss how the following consumer behavior concepts are applied by answering the following questions:

1) What additional external factors or macro factors should be considered in your analysis.
2) What additional social and cultural factors would you consider in this scenario?
3) How do you account for variations in different geographic regions?what do you really look for? Why is there a difference?
4) Considering the importance of keeping existing customers, what methods can be used to encourage loyalty among existing customers in a service business?

Note:
Analyzing Buyer Behavior
Buyer Behavior refers to everything from a consumer's beliefs about a brand to the actions that culminate in the purchase of that brand. Factors ranging from cultural patterns, to income levels of consumers, to the nature and price of the product, can affect Buyer Behavior. This simulation illustrates the use of Buyer Behavior analysis to arrive at quantifiable information on which investment decisions can be based.

View Full Posting Details